How do you separate the signal from noise?🔊

[Roynal]

As marketers, you're bombarded with a ton of signals from your prospects and customers.

The signals can vary from social media messages👍, customer emails📧, inquiry emails., customer tickets🎟️, phone calls📞, surveys, sales feedback, focus groups, and even product usage data.

All of the above, while valid as signals, when listened to at once can be noise🌪️💨🌫️. There lies the crux of the problem.

These signals are always almost simultaneous and it's your job as a market to pick these signals contextually to be able to listen to them meaningfully🎶🎵.

Here's a simple process framework to adopt to eliminate noise from signals

- Determine your audience stage e.g. prospects, customers, etc✅
- Find out the primary channel of importance to determine the intent❗
- Use that channel as a nodal signal source and augment it with other relevant signals🧏‍♂️
- Message your audience in the context and make that message count💬
- Repeat at every stage of the product journey for your audience🔁

I hope this framework helps you separate signal from noise. Let me know your thoughts.

[kvlschaefer]

Great content!

Thanks for sharing this with us, @Roynal! 

[Roynal]

Absolutely, we created a product in this space for similar reasons. I think we need to talk more about the noise vs signal ratio, so people can focus on signals better.