HubSpot Ideas

brendan

Smart Content Based On Google Ad Group

It would be great if smart content could be utilized based on the ad group within Google Ads. It currently only lets you change the content based on the ad campaign. The ad group would give even more granular control which could help improve messaging.

HubSpot Updates
Delivered
May 06, 2021 11:24 AM

Hi folks!

 

I'm happy to announce that this feature is currently rolling out! When you use smart content on pages, you'll see a new smart rule called Ad Source. When you select Ad Source, you'll see the option to select ad campaigns, ad groups, or ads. From there, you can change your page content based on the ads your visitors are coming from!

 

This is in the process of being rolled out, but if you're interested in getting access right away, feel free to DM me and I'd be happy to add the feature to your portal!

 

Katie

4 Replies
tbrito85
Participant

This feature is very important

againstme000
Member

Hi, I thought smart content can only be based on Paid Search and not as granular as Google Ad Campaigns. How does that work?

katie
HubSpot Product Team

Hi folks!

 

I'm happy to announce that this feature is currently rolling out! When you use smart content on pages, you'll see a new smart rule called Ad Source. When you select Ad Source, you'll see the option to select ad campaigns, ad groups, or ads. From there, you can change your page content based on the ads your visitors are coming from!

 

This is in the process of being rolled out, but if you're interested in getting access right away, feel free to DM me and I'd be happy to add the feature to your portal!

 

Katie

Caroline_S_Lane
Participant

You can do this with smart rules and Query Parameters. It is exactly like Unbounce's DTR (Dynamic Text Replacement)

I would

1) Make sure you set up your URL parameters properly: https://knowledge.hubspot.com/ads/ad-tracking-in-hubspot#requirements-for-tracking-google-ads

 

2) Use the "query parameter" in the smart rule 

00697_0-1634159238788.png

If you want to create 1 version of your page for each keyword, you'll need to create one rule per keyword. 

3) Change your content for each rule

00697_1-1634159333790.png

 

00697_2-1634159361231.png

 

You need to do this for each module you want to modify. I'd recommend sticking to the headline. For top-performing keywords, you can also customize H2

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Caroline Lane
Partner and self-appointed HubSpot Nerd @ Proper Expression