Multi-step Form Builder: Styling Limitations and Analytics Improvement Requests
I now have access to the new multistep form - hooray!
However, there are a couple of issues I've encountered with styling the form using the multi-step form builder:
1) You cannot change the position (i.e., centered, left-align, right-align) nor the size (i.e., full-width) of the buttons. We can adjust the padding for ALL buttons, but this is not ideal since it affects the 'previous' and 'next' buttons on the following steps. See screenshot below:
2) You cannot remove the 'Previous' button on steps after step 1. See screenshot below:
3) The analytics/report seems unclear for multistep forms. It currently shows page visits, visible on screen, interacted with, and submitted metrics. These metrics don't provide the (1) total number of viewers and (2) conversion rates, nor the (3) user drop-off on each step.
Having the aforementioned metrics for each step would make it much easier to visualize and optimize the performance of each step on the respective form. The current available steps are shown in the screenshot below.
4) Formatting such as image position etc should be separate for mobile and desktop devices. Currently, when making the form look nice on a desktop, it looks terrible on mobile and vice versa.
Hopefully, HubSpot will make these adjustments to the multi-step forms. If I've overlooked anything or if you have any recommendations, I would appreciate it. Thank you!