HubSpot Ideas

cketelaar

Landing Page overview filter for page types

As a marketer I create a lot of landing pages. with the pages the goal is to convert a customer. however, there are also thank you page with quite a different goal. Thank you pages serve as a way to offer visitors the requested content (which in case of video or audio content is often embedded using external mediaplaers) or to guide visitors towards additional content. With the SEO tools it is now possible to create pillar pages. another type of landing page not used for conversion but for guiding visitors to the actual landing pages by craeting a hub for content around a particular theme.

 

as a marketer I noticed that a lot of settings (no follow-tags for TY-pages, SEO-tool setup for pillar pages are required to set repeatedly. Yet, the landing page overview or list of landing pages in hubspot does not allow you to quickly overview these settings or filter on the different types of landing pages. 

 

could you please add these types of pages as a filter to the landing pages overview? 

(additionally automating some of the settings such as applying the no-index and no-follow tags for all TY-pages would be a great time-saver and error-preventer.)

0 Upvotes
3 Replies
MSserfas
Member

A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.
One of the key components of a successful landing page is the ability to filter for different types of pages. This allows marketers to create tailored experiences for their audience, and ultimately increases the likelihood of conversion.
There are several different types of landing pages, each with their own unique characteristics and goals. Some common types of landing pages include:
• Lead generation pages, which are designed to collect information from potential customers, such as their email address or phone number. These pages often include a form for the visitor to fill out, and may offer a freebie or incentive in exchange for their contact information.
• Click-through pages, which are designed to persuade the visitor to click on a link or button to learn more about a product or service. These pages may include information about the features and benefits of the product, as well as customer testimonials or case studies.
• E-commerce pages, which are designed to encourage the visitor to make a purchase. These pages typically include detailed information about the product, as well as a clear call to action to add the product to their cart and checkout.
When creating a landing page, it's important to choose the right type of page for your campaign. For example, if your goal is to collect leads, a lead generation page would be the most effective choice. On the other hand, if your goal is to drive sales, an e-commerce page would be a better option.
One way to filter for the right type of landing page is to use a landing page builder that offers pre-designed templates for different types of pages. This allows you to quickly and easily create a landing page that is optimized for your campaign goals.
Another option is to use a landing page platform that offers A/B testing capabilities. This allows you to create multiple versions of your landing page and test which one performs best with your audience. This can be a valuable tool for optimizing your landing page and improving your conversion rates.
In conclusion, the ability to filter for different types of landing pages is an important aspect of creating a successful marketing campaign. By choosing the right type of page and using tools like pre-designed templates and A/B testing, you can create a tailored experience for your audience and increase the likelihood of conversion.

 

FSally0
Member

As a marketer focused on creating impactful landing pages, I've identified distinct page types each serving unique purposes. While conversion-oriented pages aim to convert customers, thank-you pages have a different objective – delivering requested content, often embedding video or audio using external media players, or guiding visitors towards additional material. The advent of SEO tools has introduced another page type: pillar pages. These aren't designed for conversion but serve as thematic hubs guiding visitors to specific landing pages.

 

To address OSCracks, I propose incorporating page type filters into the landing page overview in HubSpot. This enhancement would empower marketers to efficiently manage and differentiate their landing pages.

FSally0
Member

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