HubSpot Ideas

STaruc

Google Enhanced Conversions through HubSpot

My marketing team would love to have anonymized lead data sent to Google Ads for accurate conversion information via Google's Enhanced Conversions for both web and leads.

 

Enhanced Conversions work by sending hashed lead details to Google, which then matches that data to its own records . This can be implemented throughout frontend means as at least one user has tried, but more and more users and browsers are preventing tracking scripts and pixels from loading. Similar to Facebook/Meta's Conversions API, incorporating Enhanced Conversions through the Google Ads API will help track conversions more reliably, and help further optimize ad campaigns.

 

HubSpot already uses the Google Ads API to allow users to manage Google ad campaigns in HubSpot, and HubSpot forms already capture lead information necessary to send to Google for EC data, so it seems like there's existing runway here for implementation.

Here's more information for Enhanced Conversions: https://support.google.com/google-ads/answer/9888656

 

HubSpot Updates
In Planning
June 06, 2022 10:45 AM

Hi folks,

I’m Katie, the Product Lead for HubSpot’s Ads tool.

Thank you all for taking the time to submit, upvote, and comment on this Idea. I'm happy to report that this Idea is now In Planning! This means that our engineers are actively building this feature.

The product development process is always filled with unexpected bumps and hurdles, so I can't give a timeline, but I am confident in saying we'll deliver this feature as soon as possible.

All updates will be relayed on this thread, so stay tuned!

Best,

Katie

8 Replies
jkeough78
Contributor | Partner

I just spoke to Google Ads technical implementation team. They confirmed that, as of now, the only way to get Enhanced Conversions to work is if the form fields are passed as URL Parameters to the 'thank you' page like this: https://www.mywebsite.com/thanks?email=john@gmail.com

 

Please update HubSpot forms so the form fields are passed in this way. The Google rep told me that every other major platform (squarespace, webflow, etc) already does this.

SaketMaheshwari
Member

Having the capability to pass the required parameters will really help implement it easily. Would love to see it added as a feature!

ZItani
Member

100% please implement this Hubspot!

TGil
Member

I subscribe to that idea, it's crucial!

KKusiak
Member

100% agree!

katie_koenig
HubSpot Product Team

Hi folks,

I’m Katie, the Product Lead for HubSpot’s Ads tool.

Thank you all for taking the time to submit, upvote, and comment on this Idea. I'm happy to report that this Idea is now In Planning! This means that our engineers are actively building this feature.

The product development process is always filled with unexpected bumps and hurdles, so I can't give a timeline, but I am confident in saying we'll deliver this feature as soon as possible.

All updates will be relayed on this thread, so stay tuned!

Best,

Katie

STaruc
Participant

@katie_koenig Thanks, Katie and the HubSpot team. Thanks everyone else for the upvotes.

bhascher
Participant

Thx for the update @katie_koenig. Please let us known if there's a (closed) beta being released. Our advertising team is eager to test it and to prepare rolling this out for our HubSpot customers.