Recently Google Ads unrolled a new feature called, lead form ads. You can now let leads fill in your form directly in Google > by clicking on your ad. This is a beta update, but we allready have it 🙂 (whoopwhoop).
I would like to make sure leads filling out the form are being logged in HubSpot CRM. So sales can contact them. Therefor you can fill in a 'webhook url' and a 'key' in the Google Ads form ad. Unfortunatly you can only create a webhook URL for apps within HubSpot or use an API. And that's not usefull for Google Ads, so you cannot track leads in HubSpot and you have to manually download them from Google and then manually upload them. But you will lose all the information about the Ad the lead clicked on, pageview etcetera.
So, hopefully it will be on the agenda soon, so we can have lead form ads in Google AND all the information and tracking in HubSpot.
Read about the new feature here > https://support.google.com/google-ads/answer/9363648?hl=en
I’m Katie Koenig, the Product Lead for HubSpot’s Ads tool.
I'm very pleased to announce that this feature has been Delivered to all Marketing Hub customers. More information on how to set this up can be found on this knowledge base article.
We could not have built this feature without your help. Thank you all for taking the time to submit, vote and comment on this Idea.
I'd like to thank you all for taking the time to submit, vote and comment on this Idea. I'm excited to announce that this feature has moved from Alpha to Public Beta. The implementation is now fully automated and works in a similar way to our Facebook and LinkedIn Lead Syncing.
If you'd like to be included in the Public Beta, please let your CSM know or you can message me your Portal ID and I can add you. This is available for all Marketing Hub customers.
I'd like to thank you all for taking the time to submit, vote and comment on this Idea. My name is Katie, and I’m the Senior Product Manager for HubSpot’s Ads tool.
I'm happy to announce that this feature is now In Alpha. The Alpha implementation requires you to manually paste a webhook and URL on each Google Ads form. We are currently in the process of automating this. We’ll be sure to update you here and on our Product Updates blog as soon as this feature is automated and fully Delivered.
If you'd like to be included in the Alpha, please let your CSM know or you can message me your Portal ID and I can add you. This is available for all Marketing Hub customers.
Thank you for the feedback! We are currently in talks with Google to see if we can bring this functionality into HubSpot.
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