HubSpot Ideas


Evaluate Email Based on Multiple Metrics

It would be nice if when A/B testing with email, you could evaluate the winning metric based on combined factors. 


For example, if email A has a higher open rate (likely due to subject line/preview text) but email B has a higher click rate, then the winning version would be a combination of the two "Settings" from A and email copy from B. This would allow for ultimate performance.