It would be nice to have functionality in the drag and drop builder to change the way things look/stack on desktop vs mobile. For example, if I have a row with image on the left and text on the right, added functionality would mean I could switch the way they stack on mobile to be right over left instead of the standard left over right. Additionally, if I wanted to hide things on mobile like an image or text for whatever reason, that would be helpful, for example a header image on desktop that is hidden on mobile since it takes up to much real estate, etc.
I'm delighted to announce that we are opening a private beta for Mobile Optmised Email this afternoon. A Super Admin of your portal can request access to this private beta via the 'Products Update' page (detailed steps are available here).
With this initial release, we've introduced a new desktop & mobile preview within the Email Editor, as well as the ability to hide modules and sections across devices. You can now also change or disable the layout & stacking of columns for mobile recipients.
Thank you again for supporting this idea & for all those who participated in our research calls. We'd love to hear your feedback on the beta via the in-app survey & hear how else we could help you optmise your Marketing Emails for mobile. Stay tuned for more mobile editing functionality in the coming months!
Thanks again all! An incredibly exciting addition to the Marketing Email Editor 🎉
I'm happy to mark this idea as 'In Planning' as the team is currently working on initial designs and prototypes. If anyone is interested in participating in a research call for the new mobile editing functionality for Marketing Email, feel free to send me a direct message so we can set up some time. We'd love to get your input and feedback on some of our initial prototypes.
I'll update this thread on our progress and will be back in touch as soon as we start recruiting private beta participants.
Thank you again for supporting this idea. We're looking forward to making mobile editing for Marketing Email a reality at long last! 🎉
I’m Mícheál, the Associate Product Manager for HubSpot’s Marketing Email tool.
Thank you all for taking the time to submit, upvote, and comment on this Idea. We hear you loud and clear, and we agree that this mobile editing functionality is important. We are currently evaluating if this Idea is feasible and, if so, how our team will implement it.
Any news about this feature request will be relayed on this thread, so please stay tuned!
I'm upvoting this idea. After using the Drag & Drop editor for a few months, stacking and lack of columns for images in mobile is starting to hold us back.
For instance, we've created a few emails this year where we needed to show at least 12 product prices (linking to different products). The designers did a good job of creating a grid that makes them look good on desktop, but on mobile, all 12 images stacked in a single column. This caused the email to look really bad on mobile.
It's been a blocker to the point where we have to switch to the classic editor for certain cases, much to our chagrin.
Having the ability to pick and choose which asssets we want on mobile vs desktop gives us the ability to truly designate the most important information that we want to show customers. This is especially important on mobile since we are working with much smaller real estate and attention spans.
100% on this. It is readily available in a lot of other ESPs and would make email creation so much slicker going forward. Has to be on the dev list ASAP!
Great idea. It is really needed in todays content creation. Drag and Drop works fine for desktops but the mobile arrangement of the content seems oddly misplaced.
Yes this would be extremely beneficial - we have no way of assuming/predicting how our emails will be viewed and therefore need to set emails up for any device.
The mobile preview is a good feature, but a mobile editor is also needed so we can change and edit layouts - sometimes the default responsiveness works and sometimes not so much!
I've seen this in other ESPs so would be great to get an update on when this will go into devs for HubSpot, if and when this goes into beta please let us know so we can start to test and use!
Absolutely mind-boggling that this isn't a feature. Industry standard for email layouts is an alternating 50/50 view, and the fact that I have zero control over how content stacks is wild. My emails are 80% open rate on mobile. Drip, Mailchimp, active campaign, literally every other service has a simple "flip content" button when you preview mobile view. Please please please prioritize this.
Yes, super important! More specifically, the default layout stacking on mobile I would think is limiting for anyone using layouts in the first place.
**Update : After tooling around a bit, there is a raw html content type and you can apply smart rules to the html, so there is atleast a workaround for the time being.
@hubspot Please implement this must-have feature for mobile layouts. We basically need the options to: 1) Stack from left to right (default) 2) Stack from right to left 3) No stack 4) Hide on mobile
In this day and age, email designs should be "mobile-first", but it makes it difficult to do this with the current limitations in the email editor. It would also be great if we can have a section for Mobile Styles in the Design tab of the email editor, where we can control e.g font-sizes and padding on mobile. For example, if I have paragraph text style set to 14px on a desktop, but wish to increase it to 16px on a mobile.
@hubspot 100% agree, mobile to desktop and vice versa needs to be optimized. If there was a way to lock certain elements on the email for mobile and deskstop so that they don't jump to another location from one version to the other would be great.
I'm surprised that HubSpot doesn't have this feature. Optimizing content for both desktop and mobile separately is a huge aspect of a marketer's job. This seems to be a basic feature that one would just assume HubSpot had because it is part of an important QA process to view how an email design responds and formats on mobile vs desktop. And with most people using mobile phones to check their emails, having the ability to create content for mobile specifically is key. It's 2022 and not having this feature seems a major oversight, especially considering this was originally an ask in 2019 with update on whether this feature is even a priority or not.
I'm very disappointed that this has been needed and asked for by the community since early 2020 and here we are, two years later, and nothing. 😞 It's a very standard ask that so many other platforms offer, there's really no excuse.
