HubSpot Ideas

DebSchleede

Campaign Attribution with Email Send

Campaign Attribution with Email Assets only actually attributes the contact to the Campaign if the recipient CLICKS within the email. Email Delivered should attribute to the Campaign. Not all emails have a clickable CTA and there is currently no way to attribute offline contacts to Campaigns. 

 

Having Email Delivered would solve many problems and make your attribution tools more akin to every other Marketing Attribution tool.

 

Example:
We sponsor a booth at a conference and have booth scans. We have a Campaign for the conference. We have assets: landing pages, booth scan static lists, and "thanks for visiting us" emails. There is NO way to attribute any of these assets to the Campaign for Deal or Revenue Attribution tracking unless the emails have clicks. Which is not inclusive of actual interactions.