Right now we have clients who have access to the social media content calendar, but we do not use it for scheduling posts because it does not have a function for them to approve them or make comments/suggestions.
We could leave them as drafts and have them schedule the post if approved, but if there were any changes or edits they would like to have made there are no areas for those comments or notifications that we would receive.
Essentially, if we had these capabilities we would no longer need a tool we use called Gain for this process, and everything would be housed within HubSpot.
With all of that said, I do agree that an approval process for social should at least be included at the Professional level and not exclusive to Enterprise.
If HubSpot doesn't want to develop a more robust social tool, then focusing on improving integrations with other social tools would be great - like allowing them to pull in posts directly to the calendar, leverage their approvals, etc.
@Jnix284 Thanks for the information! I agree, I think the comment portion is really the most valuable piece that we could use. Currently, we use Gain for approvals and comments and it has an automatic workflow option where once the approver signs off on it - it launches on the social media platform. Luckily, we can still report on it since HubSpot pulls in the information even when not posted within the CRM now.
An integration would also be nice, but I don't think it would change my current workflow much unless it could show what is scheduled maybe? I know we want other teammates to know what is getting posted and when for better interaction and sharing - so actually that could also be helpful!
It is "Being Reviewed" but has seemed to have stalled and could use more community attention.
I created this idea after the first idea was prematurely marked as "Deliver" by HubSpot when they launched their "Draft only" social publishing permission to manage who can create draft social posts and publish social posts, as@Jnix284 listed in her comment. The feature delivered was definitely not an approval feature with notifications or commenting, but HubSpot considered the matter resolved... so the new Idea was opened.
Yes! We currently use Sprout Social and this feature is the best. We are switching to HubSpot for other reasons and I'm disappointed this is not a feature. For having a system that uses workflows, it would make sense to have an approval process for all areas.
We transitioned to Hubspot and stepped off Falcon for managing social, email and CRM in one platform. The lack of approval capability and tagging within Hubspot makes this much harder and is a real blocker when it comes to workflows.
