HubSpot Ideas


Ability to add Ads ROI to reporting dashboards

I lead the in-house marketing team at an ad agency. We use HubSpot for our entire marketing and sales program, including, crucially, reporting to internal division leaders and the executive team. For these folks, they're generally looking for top-line insights that simplify the data and offer a single snapshot.

As part of this workflow, I love and use the Ads ROI insight (as well as the impressions, clicks, contacts and deals top-line insights in the Ads tool) daily. I would love to be able to include these insights in the dashboards I use to report to my leadership team, and it feels like a huge miss that there's no way to even approximate these insights in dashboards currently. As is, I manually write in the insights from this tool in a text box in the dashboard I use for reporting to the exec team.