Feb 16, 20228:42 PM - edited Feb 23, 202210:17 AM
HubSpot Employee
How do YOU define process definition, data governance, and tech stack management?
You've probably heard it said a million times that data-driven decisions are the best decisions. However, creating and keeping good data isn’t always an easy thing to come by.
There are three main areas you need to invest in if you're going to have good data: process definition, data governance, and tech stack management.
How do YOU define process definition, data governance, and tech stack management?
How do YOU define process definition? -- for a small or medium size company, it would involve understanding why there has to be systems management if the business must grow and stay profitable. the conversation would include using technology to identify important data points in the marketing ,sales & support processes.
How do YOU define data governance? -- THen there has to be guidelines on what type of data the business must prioritize, how all the data can be synced and accessed, permissions and access, the lingo ( dictionary) that it must operate with...etc.
How do YOU definetech stack management? - how many tools are we going to be using? are they important? how cost effective and beneficial are they? what type of complexities will it create and what complexties can it be pulled out to make it work?
How do YOU define process definition, data governance, and tech stack management?
I'd define the process with these actions and guideposts:
Look at guidance from sales management and enablement in the training program, it's framework.
Talk and meet with sales leaders to map what is actually happening in the course of business activities.
Develop a roadmap of the buyer's journey for each targeted persona. Being buyer centric.
Identify places in their journey where they need help from sales to move forward.
Map those stages out, define exit criteria. T's and C's of proposal agreed.
Provide guidance for how data moves and revenue moves through different systems, people, departments.
Look at the tools that support the need for visibility of the data. Build a value stream map.
Set up rules for changing, adding, deleting info, systems and processes for data collection, management, sharing.
Enforce those rules, with an eye on what the tool does for CX.
Be a steward for simplicity, which may mean use core system over point solutions with better capabilities for a specific function or task. Focus is high value, low friction tools, less customization.
How do YOU define process definition, data governance, and tech stack management?
1. Process definition best occurs through identifying what the end-result needs to be then reverse engineering the path to there as simply/efficiently as possible within the cultural boundaries of an organization (e.g. sometimes you have to allow for ineffieciencies or complexities to honor the cultural norms - i.e. timetables/capacity/scripting).
2. The governance occurs when aligning the data, sytems, and personnel to the needs of the org. (customer experience and revenue operations in this case)
3. The stack is the alignment of the tools to the systems, again matching use case to efficiency, as well as organization culture.
How do YOU define process definition, data governance, and tech stack management?
1. I define process definition as clearly notating the steps from both customer and team sides- what is needed to be done on each side, and how the system can not only support each step, but accelerate the overall process while costing us less. 2. I define data governance as how we're not only building custom fields across any and all applications being used, but also making sure anyone can step into a role that may need to make data decisions or report data into any portion of the system, and be able to correctly input or understand and interpret what's going on. 3. I define tech stack management (as my strong suit 😂 thank you hubspot academy) but no, I view it as being able to not only understand what's moving between all the different softwares and which direction, but being able to troubleshoot and optimize the systems to cost the least and hum.
How do YOU define process definition, data governance, and tech stack management?
Well done Bobby, Well said
I think on a simpler note, Process handles flow of how data info and handling should be done
Governance relates more to access, control, security and ensuring data integrity
Tech simply ensures that what ever process is in place, the system should be able to replicate that seamlessly not excluding the fact that all teams should be able to access the data centrally
How do YOU define process definition, data governance, and tech stack management?
How do YOU define process definition? Well, i would say Process definition is the set steps that are clearly stated to be followed by the customer facing teams and how the data gotten from these steps would and should be used
How do YOU define data governance? As its name goes, governing - the way data is used, the fineness and integrity of the data, how secured the data should be and also the access to the data using standards and policies
How do YOU definetech stack management? This is the act of knowing what tools or platform or CRM to use that best fits the process definitions for optimal financial, operation and revenue actualisation
How do YOU define process definition, data governance, and tech stack management?
How do YOU define process definition?
Is the stage where according to the definition of my buyer´s journey we identify what kind of process we need to implement, what kind of data we have and we need and also align all the departments into it.
How do YOU define data governance?
The framework, the guide, rules and dictionary we are going to use for the processes and it must be the same across the entire organization
How do YOU definetech stack management?
Decide which necessary tools should be implemented and if there are any tools or systems that should be removed in order to take complexity out for the processes and for the customer.
How do YOU define process definition, data governance, and tech stack management?
1. An activity or group of activities that takes the inputs, adds value, and provides outputs to the internal or external customers.
2.Data governance (DG), which is based on internal data standards and policies that also regulate data consumption, is the process of regulating the accessibility, usability, integrity, and security of the data in corporate systems. Data governance that is effective protects against misuse and maintains data consistency and reliability.
3.A tech stack is the collection of technologies that a business uses to create and manage a project or application. Occasionally known as a "solutions stack,"
How do YOU define process definition, data governance, and tech stack management?
En la definición del proceso, el gobierno de datos y el manejo de las herramientas, he visto mucha similitud con el proceso de BI para las empresas. Es demasiado importante definir
1. Preguntas de negocio 2. KPI
3. Periodicidad de evaluación del KPI
4. Datos y sistema para ese KPI
En ese orden, la definición de proceso son los métodos de trabajo eficiente, el gobierno de datos la forma de medirlo y tener KPI relevantes, y las herramientas es la manera más fácil de obtener esos datos sin invertir horas en "copiar y pegar" o levantar datos inútiles.
How do YOU define process definition, data governance, and tech stack management?
In the definition of the process, data governance and management of the tools, I have seen a lot of similarity with the BI process for companies. It is too important to define
1. Business questions 2.KPIs 3. Periodicity of evaluation of the KPI
4. Data and system for that KPI
In that order, the definition of the process is the efficient work methods, data governance, the way to measure it and have relevant KPIs, and the tools are the easiest way to obtain that data without investing hours in "copy and paste" or raise useless data.
How do YOU define process definition, data governance, and tech stack management?
1.Process definition
is the actions/steps that are taken from 3 sides for any form of communication : 1.PersonA 2.PersonB 3. The medium
2.Data Governance
This step is focused on the 3rd side (the medium), how to create a perfect and accessible medium. more like a crime scene for a detective convinient for clues, in this case a data track record that is solid and accessible for the reporter (aka detective)
3.Tech Stack management
The tools that are going to be used in creating the medium as well as the tools to navigate, access and pull from the medium.
How do YOU define process definition, data governance, and tech stack management?
How do YOU define process definition? Outlining and defining clearly using data and making sure everyone is defining everything the same. How do YOU define data governance? Internal framework that manages and vets the data and decides how data is used for processes. How do YOU define tech stack management? Managing technology used in an org and assessing its value through different processes.
How do YOU define process definition, data governance, and tech stack management?
Step by step plans of each process that makes the company work -documented well enough so anyone can come in and pick each procedure up as a new hire.
An outline of data with expectations and permissions of who can change/update/add. Where each data point lives, type of field etc.
Which tools are allowed to be part of the tech stack. We are an IT company so one of the things we do well is to identify redundancies in our client tech stacks, but we need to do some work on our own.
How do YOU define process definition, data governance, and tech stack management?
A detailed outline of your processes.
Whom has access to view, write and manipulate data.
A regular audit of various technologies being used to determine if their relevance and value still benefit the business. What and how to retire or migrate to something more modern.