Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

5,077 Replies 5,077
JIrele
Member

Storytelling framework in action

Who is the brand? Domino Pizza

Who is their audience? Busy working individuals, working-class parents, youths, freelancers and working from home individuals who are pizza lovers but do not have the time to go out and get it.

What challenges are they helping their audience to overcome? How are they doing it?

They are too busy to go out and order their pizza due their tight schedule. To solve this challenge, they are offering their customers pizza delivery within 20mins of placing their order. 

0 Upvotes
ICLA
Member

Storytelling framework in action

  • Who is the brand? Dolls Kill
  • Who is their audience? Trendy, alternative individuals with a taste for party, social media worthy fits. 
  • What challenge are they helping their audience to overcome? Accessibility to hip, alternative apparel and accessories that break the usual norm. Items are conviniently delivered to the users home or can be picked up in store. 
HuyenThu
Participant

Storytelling framework in action

Storytelling framework in action

  • Who is the brand? Seattle Coffee Company
  • Who is their audience? Coffee Lovers
  • What challenge are they helping their audience to overcome? They understand that people have busy lives and are always on the move. Yet would want time to still enjoy good coffee. They have therefore partnered with Caltex garage to open kiosks at the filling station so that when you stop to fill up your vehicle, you also fill up with some good coffee.
0 Upvotes
lmmia666
Member

Storytelling framework in action

  • Who is the brand?  Apple.
  • Who is their audience? Students, engineers, basically just people who use electronic products.
  • What challenges are they helping their audience to overcome? How are they doing it? They know people today are more dedicated to working or spending time on electronic products, such as smartphones, tablets, headphones, smart watches, etc. To let everyone have a better experience of "web surfing", Apple keeps developing various high-quality electronic products for their audience to choose based on different needs and purposes. 
0 Upvotes
ISill
Participant

Storytelling framework in action

  • Who is the brand? Sister Studio 
  • Who is their audience? Fashion lovers but in particular those who want to shop ethically and support sustainable fashion brands.
  • What challenge are they helping their audience to overcome? How are they doing it? Sister Studio are leading the way of sustainable fashion in Melbourne, and they are teaching their audience about the importance of ethical consuming and how it impacts our environment. Their business story is also educating their customers on respectful work environments, better wage systems, and smart material choices. 
0 Upvotes
Virtually_EL
Participant

Storytelling framework in action

  • Who is the brand? Seattle Coffee Company

 

  • Who is their audience? Coffee Lovers

 

  • What challenge are they helping their audience to overcome? They understand that people have busy lives and are always on the move. Yet would want time to still enjoy good coffee. They have therefore partnered with Caltex garage to open kiosks at the filling station so that when you stop to fill up your vehicle, you also fill up with some good coffee
leonaardneto
Member

Storytelling framework in action

Storytelling framework in action

 

  • Who is the brand?

Growth Suplements

 

  • Who is their audience?

Growth Supplements: People searching for a fitness and heatlhy life, and bodybuilders athletes

 

  • What challenge are they helping their audience to overcome?

They are teaching your audience about the importance of the fitness and helthy lifestyle, showing how your products help begginer and professional athlete through good contents.

0 Upvotes
salonijain2392
Participant

Storytelling framework in action

Who is the brand? Bare Necessities, Zero waste, India

Who is their audience? Environment conscious, interested in eco friendly and sustainable things.

What challenge are they helping their audience to overcome? How are they doing it?  They are helping people live consciously- protecting environment, zero waste.

They are providing substitutes for basic day to day products like toothbrush, portable steel glass, steel straws, bamboo toothbrush, plastic bags substitute for storing vegetables and many more products. Recently they did a campaign  of customer's concern of buying handwash, shampoo, liquid detergent in plastic bottles, also the ingredients in surf are harming the nature. So they have come up with a soap powder that is skin friendly, same product can be used for washing utensils and taking bath.

0 Upvotes
NChinwe
Member

Storytelling framework in action

  • Who is the brand?

Edkol Consults

  • Who is their audience?

Private Primary Schools, Teachers and parents

  • What challenge are they helping their audience to overcome?

They provide personalized systems and structures for optimal child development.

0 Upvotes
TTrunn
Participant

Storytelling framework in action

  • Who is the brand?

Ananas- A shoes brand

  • Who is their audience?

All of ages and sexual, especially students and people who like shoes, have low budget but want a high quality. 

  • What challenge are they helping their audience to overcome? How are they doing it?                           

Young generations nowsaday waver with their decisions, they don't know what they want, their dreams or their passionate. With status ''discover you'', Ananas wants customers understand exactly themselves and what they wants. When you understand yourself, you can breath with your life easier.                       

With people who have low budget and they can't afford some global shoes brand. Ananas produces variety of shoes that suitable with their finance whereas the high quality, fashionable. It can be ensured that you can use your shoes more than one year.

Madukjay
Member

Storytelling framework in action

Brand name: Unripe

Audience: Everyone who wants to eat ripe foods

Challenge they are overcoming: They are helping people bring ripe foods to their convenience at no cost.

0 Upvotes
BaoThuN
Member

Storytelling framework in action

  • Who is the brand? Phe La Coffee
  • Who is their audience? Youngsters from 16 to 30 years old
  • What challenges are they helping their audience to overcome? How are they doing it? They focus on creating comfortable and stress-realeased experiences by designing camping concept for the space and arrangement of the coffee shops
0 Upvotes
ZuniKhalil
Member

Storytelling framework in action

  • Who is the brand? Extreme Commerce
  • Who is their audience? Freelancers
  • What challenge are they helping their audience to overcome? How are they doing it? By creating Incubation systems all over the country to provide freelancers with working and helpful environment.
0 Upvotes
ABusygina
Member

Storytelling framework in action

Storytelling framework in action

  • Who is the brand? Tony's Chocolonely
  • Who is their audience? eco activists, young people, chocolate-lovers 
  • What challenge are they helping their audience to overcome? How are they doing it?  There is a problem. The chocolate industry is dominated by a group of chocolate giants who profit by keeping cocoa purchase prices as low as possible. For farmers, this creates a poverty trap that leads to illegal child labor and modern day slavery. Therefore, the mission of the Tony's Chocolonely is to make 100% slavery free chocolate.
0 Upvotes
OANHNGÔTHỊKIM
Member

Storytelling framework in action

Who is the brand? Vinamilk
Who is their audience? poor people in the mountains
What challenge are they helping their audience to overcome? How are they doing it? It's a kind of pure fresh milk in Vietnam, their campaign helps the poor get nutrition from milk.

0 Upvotes
ETemple
Member

Storytelling framework in action

  • Who is the brand? Nature's Spring
  • Who is their audience? Filipino Community
  • What challenge are they helping their audience to overcome? How are they doing it? It is the #1 bottled water bran in the Philippines with the commitment to provide quality, clean, safe and affordable drinking water, serves the Filipino Community since 1991. 

     

Mohammed-Bike
Member

Storytelling framework in action

The storytelling is a great way to build  a marketing strategy, it also can let people think of your contact in vision of CTA, that's isn't all, but it is l know. 

Thanks for the opportunity. 

0 Upvotes
SBhowmick14
Member

Storytelling framework in action

Brand: Urban Company 

Audience: Men-women with busy lives 

Conflict and solution: They are making getting things done at home easier than ever.  They are offering a service that allows busy folks to get things done at home easily and professionally. From getting the home cleaned, pest control, renovation, and installation, to getting body massages and parlour services, they are providing everything that you can think of. You can even hire a chef for special occasions. 
They have built their brand as a one-stop shop for chores that consume time and a lot of effort. 

0 Upvotes
YLuo
Member

Storytelling framework in action

 

 

  • Who is the brand?

RC

  • Who is their audience?

Female immigrants, Middle-aged

  • What challenges are they helping their audience to overcome? How are they doing it?

Language problem. Not familiar with the working system in the U.S. They prefer to ask the bilingual speaker to solve the language and tech problems.

0 Upvotes
SPrein
Member

Storytelling framework in action

  1. Who is the brand?
    Arm

  2. Who is their audience?
    Technology companies that want to keep hardware development in their own control and therefor develop their own microchips, think Apple and Samsung

  3. What challenge are they helping their audience to overcome? How are they doing it?
    Designing and producing microchips is a very difficult, costly and time-consuming process. Arm helps technology companies by developing the architecture for those chips that companies can use as a basis to build their own chips and have those produced by other companies, like TSMC.
0 Upvotes
KirstenS
Member

Storytelling framework in action

Kroger Private Selection 

Individuals and Families who want to cook gourmet food on a budget and quickly 

By rebranding the Kroger generic brand as Private Selection, they elevate the look and feel of the packaging, (slightly) elevate the quality of the ingredients from the generic brand, and pre-package all of the ingredients for a quick dinner that tastes and feels gourmet-ish. 

0 Upvotes