Who is their audience? Woman/Girls who wanna were comfy clothes but still has aesthetics and high applicable
What challenge are they helping their audience to overcome? Find simple but aesthetics clothes to wear both at home and outside, still comfy and still beautiful.
How are they doing it? They send items to KOLs, bring awareness to users worldwide by marketing ads and art/aesthetics visual on IG & Pinterest.
Everyone has a story to tell and an experience to share. But there are times when you need to share your bottled-up emotions without being judged or labeled. You need a safe place where you can just be yourself. A place where you can write your problems anonymouisly. This is where Vigyaa Anonymous comes into a play. They help peoples going through mental health issues, people facing discrimination to share their feelings anonymously. Helping them to heal by releasing their emotions.
Audience: 18-35 year olds interested in outdoor recreation
Challenges and how they're overcoming them: REI is working to equip their audience with the tools they need to enjoy their time outdoors. We've all had a hike or a camping trip go awry due to missing a bug net, a truly waterproof rain jacket, or food that seemed to get heavier with every mile. REI provides a one-stop shop with trusted products everyone can benefit from, so you can enjoy your time outside stress-free.
* One of my favorite brands is a Dutch company called UPFRONT
* Their audience = people who want to eat healthy, upfront products that are honest. So no cheap additives, no lies on the packaging that don't comply with the list of ingredients.
* The audience wants change in the food industry and is moving from animal based to plant based step by step. They also want to know what they eat and they want more tranparancy about what it costs to make something and what percentage the factory / seller makes!
Hi @TIbikunle, came across your post and was curious about your thought process? Are you working for West Elm or is this a scenario you've developed for practice? Would love to learn more about what your goals are and open up a conversation 🙂
If my reply answered your question please mark it as a solution to make it easier for others to find.
Who is the audience: Low income individuals in Kenya and some parts of Africa.
What challenges are they trying to solve: Offering financial inclusion and dignity to the underserved, the low income individuals who have been left behind without bank.
A: Women of all ages + teen girls, beauty industry, makeup artists
Challenges they need to overcome----
A. Keeping up with quality content and attractiveness of their products to remain strong in competition.
How they strategize for resolution?-----
A: They are launching new makeup products every now & then to update their old versions just like other brands are doing it, for e.g. Colorpop, MAC, Estee Lauder etc. They are also peaking up their marketing efforts for branding their services to masses.
Millennials, GenZ who care about their health, but:
- do not want to go through the hassle of accessing healthcare in government owned Nigerian hospitals
- do not want to take the risk of meeting quacks in low-end private hospitals
- cannot afford high end private hospitals
What challenge are they helping their audience to overcome? How are they doing it?
They are helping their audience access quality healthcare with ease. This includes consultations, diagnostics, and access to drugs. All of this is provided virtually. They are doing this through the use of technology, a free mobile application.
Who is their audience? everybody who love english and want to makefriend with foreigner
What challenge are they helping their audience to overcome? How are they doing it?
we help many people who are learning english, have a chance to pratice as well as expand relationship. To do it, we encourage people join in our community, give them comfortable when they join in. If one of them, who be afraid of socializing. i will ask foreigner to say hello with him/her, and start private conversation. That make him/her feel more comfortable. Because almost people who join English community, they learned englsih before. It's just that they haven't practiced much so they're afraid
Millenial, african-american, new to high level entrprenuers.
What challenge are they helping their audience to overcome? How are they doing it?
They help their audience to start their entrprenuerial journey, they provide wealthy knowledgable black representation, they provide entertainment, and most of all they provide practical information. They do this through their episodes and conversations with the people that they have on as guests.
'KidPacks' is the brand that makes backpacks for school kids.
Who is their audience?
Technically the audience is the school kids, but it targets the mothers who care about their children.
What challenges are they helping their audience to overcome? How are they doing it?
With the growing overload in school classes, kids have to carry a heavy backpack with lots of books & tiffin. It creates some physical issues such as back pains, the risk of falling down, and many more. As a result, worried mothers are going to school with their children to carry those bags. It's a waste of their time but has no option.
In this situation, KidPacks has brought a special backpack that makes feel 40% reduced load on the shoulder. It was possible because the straps used in this backpack are designed and placed in such a way that it doesn't let the load overpressurize on the user's back & shoulder.
sacconi is the shoes brand which produce high-quality shoes
all people are audience of this brand
i guess the most challenges of this fame company is distribution of their products and introduce their new products ,particularely they have to compete with other well-known companies such as nike and addidas
the best and effective strategy that they made is that they provide shoes retails with attractice bruchers as well as some tools and instructerhelping sellers to find the best and proper shoes for customers such as some special electronic pad that could recognise some foot deformity.moreover they produce some shoes which could help cure and treat some foor deformity
- Their audience: 9-5'ers who want to start making passive income, preferably full time
- What they're trying to solve: The challenges involved in building a blog (or YouTube channel) without a team of writers, nor with the most advanced tools/ experience at the person's disposal.
- How they are doing it: They put out a course (Project 24), which guides you through building a blog or YouTube channel to a point where it can replace your full-time job, in 24 months!
What challenge are they helping their audiance to overcome? How are they doing?
The brand that i chose helps the audiance to overcome the imagination of being in a good book. Their doing this by showing the charaters and making the plot seem natural in the case of charaters recations. Their eleminating the hidden feelings and reations and showcasing the true intentions and thoughts and feelings that would usually be hidden inbetween the lines of words in a book. The imagination of picturing what the charaters charateristics and style is brought front in center so the reader can focus on the actual storyline.
Everyone. They can be children, teenagers, adults and maybe the aged
What challenge are they helping their audience to overcome? How are they doing it?
The brand knows that waiting is kind of boring and the fact that people hate wasting their time. Therefore, Haidilao desires to make the time that people use to go to this restaurant more valuable. Haidilao recruits waiters who are willing to serve customers attentively and use their time to make them pleased and relaxed. To do that, this brand offers a lot of activities for people to do when they have spare time in the restaurant such as waiting for tables, waiting for the ordered food to be brought and so on. For example, when people are waiting for tables in the waiting room, they can eat some snacks like peas, dried vegetables or something cooler like ice cream in the fridge. Besides, people can use some small pieces of paper that the restaurant gives to fold paper cranes or stars in order to have a discount on the total bill. In addition to this, women can go to the nail area to make their hand beautiful by being polished by professional staff. This restaurant also gives customers great services by serving enthusiastically, high-quality food, delicious desert and a small gift after having a meal and paying the bill. Every service in Haidilao Hotpot is nice and wonderful. Therefore, this brand of Hotpot restaurants is really famous in Southeast Asia and is full of seats everyday, especially on weekends.
Who is their audience? - Ambitious companies that are looking to outsource customer support representatives.
What challenge are they helping their audience to overcome? How are they doing it?
Most companies focus more on hiring engineers, sales representatives, and marketers, but forget to focus more on building a customer success team that interacts daily with the customers experiencing their product or service. This creates a gap between the core product/service and the way customers experience it. Caret is looking to bridge that gap by hiring and training agents specifically for such products and services, so companies can focus on building and improving their core products and services. A lot of companies face challenges when an engineer is trying to explain or resolve an issue with a customer with zero tech knowledge. This is why Caret is hiring non-tech talents that will bridge that gap and relate to the customer experience, so resolving customer problems can be efficient. Caret has a unique hiring process that focuses more on a person's personality, curiosity, communication skills, ambition and interpersonal skills, rather than their certificates. This ensures that the agents working with these companies can quickly identify customer challenges and provide solutions in a language the customer can understand. This also allows a company to focus more on hiring a core team that can build and maintain an efficient product/service.