Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

2,890 Replies 2,890
JSteckler
Member

Storytelling framework in action

Brand: REI

Audience: 18-35 year olds interested in outdoor recreation

Challenges and how they're overcoming them: REI is working to equip their audience with the tools they need to enjoy their time outdoors. We've all had a hike or a camping trip go awry due to missing a bug net, a truly waterproof rain jacket, or food that seemed to get heavier with every mile. REI provides a one-stop shop with trusted products everyone can benefit from, so you can enjoy your time outside stress-free.

0 Upvotes
SvanderHelm
Member

Storytelling framework in action

* One of my favorite brands is a Dutch company called UPFRONT 

* Their audience = people who want to eat healthy, upfront products that are honest. So no cheap additives, no lies on the packaging that don't comply with the list of ingredients. 

* The audience wants change in the food industry and is moving from animal based to plant based step by step. They also want to know what they eat and they want more tranparancy about what it costs to make something and what percentage the factory / seller makes! 

0 Upvotes
TIbikunle
Member

Storytelling framework in action

Who is the brand?

West elm 

 

Who is their audience?

Millennials and Older GenZ-ers with higher disposable income.

 

What challenges are they helping their audience overcome?

They provide their audience the opportunity to express their individual personalities, with quality,stylish and valuable products.

 

How are they doing it?

They provide varieties of stylish  affordable and quality products,that are easy to shop online

 

 

 

 

Jnix284
Key Advisor | Partner
Key Advisor | Partner

Storytelling framework in action

Hi @TIbikunle, came across your post and was curious about your thought process? Are you working for West Elm or is this a scenario you've developed for practice? Would love to learn more about what your goals are and open up a conversation 🙂

Karani
Member

Storytelling framework in action

What is the brand: Equity Bank Kenya

 

Who is the audience: Low income individuals in Kenya and some parts of Africa.

 

What challenges are they trying to solve: Offering financial inclusion and dignity to the underserved, the low income individuals who have been left behind without bank. 

FEkram
Member

Storytelling framework in action

  • Brand's Name----

 

A: Milani Cosmetics

 

Their Target Audience----

 

A: Women of all ages + teen girls, beauty industry, makeup artists

 

 

Challenges they need to overcome----

 

A. Keeping up with quality content and attractiveness of their products to remain strong in competition. 

 

 

How they strategize for resolution?-----

 

A: They are launching new makeup products every now & then to update their old versions just like other brands are doing it, for e.g. Colorpop, MAC, Estee Lauder etc. They are also peaking up their marketing efforts for branding their services to masses. 

MiaSrebrnjak
Community Manager
Community Manager

Storytelling framework in action

That's great, thank you for sharing @FEkram!

 

Cheers
Mia, Community Team 


Wusstest du, dass es auch eine DACH-Community gibt?
Nimm an regionalen Unterhaltungen teil, indem du deine Spracheinstellungen änderst


Did you know that the Community is available in other languages?
Join regional conversations by
changing your language settings

0 Upvotes
Nonyelum
Member

Storytelling framework in action

  • Who is the brand?

A telehealth company

  • Who is their audience?

Millennials, GenZ who care about their health, but:

- do not want to go through the hassle of accessing healthcare in government owned Nigerian hospitals

- do not want to take the risk of meeting quacks in low-end private hospitals 

- cannot afford high end private hospitals 

  • What challenge are they helping their audience to overcome? How are they doing it?

They are helping their audience access quality healthcare with ease. This includes consultations, diagnostics, and access to drugs. All of this is provided virtually. They are doing this through the use of technology, a free mobile application. 

NTín
Member

Storytelling framework in action

STORRYTELLING 

  • Who is the brand?  English community
  • Who is their audience? everybody who love english and want to makefriend with foreigner
  • What challenge are they helping their audience to overcome? How are they doing it?

we help many people who are learning english, have a chance to pratice as well as expand relationship. To do it, we encourage people join in our community, give them comfortable when  they join in. If one of them, who be afraid of socializing. i will ask foreigner to say hello with him/her, and start private conversation. That make him/her feel more comfortable. Because almost people who join English community, they learned englsih before. It's just that they haven't practiced much so they're afraid

 

LêDương1
Member

Storytelling framework in action

STORYTELLING

 - Who is the brand?  A second-hand store 

 - Who is the audience?  low-income people and student

 - What challenge are they help audience to overcome? How are they doing it?

I help low-incomed people buy good- quality clothes with cheap price. If they easily access to a sourse of affordabe and good to use.

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MartellFletcher
Member

Storytelling framework in action

  • Who is the brand?

The Social Proof Podcast

  • Who is their audience?

Millenial, african-american, new to high level entrprenuers.

  • What challenge are they helping their audience to overcome? How are they doing it?

They help their audience to start their entrprenuerial journey, they provide wealthy knowledgable black representation, they provide entertainment, and most of all they provide practical information. They do this  through their episodes and conversations with the people that they have on as guests.

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RRoy1
Member

Storytelling framework in action

Who is the brand?

'KidPacks' is the brand that makes backpacks for school kids.

 

Who is their audience?

Technically the audience is the school kids, but it targets the mothers who care about their children.

 

What challenges are they helping their audience to overcome? How are they doing it?

With the growing overload in school classes, kids have to carry a heavy backpack with lots of books & tiffin. It creates some physical issues such as back pains, the risk of falling down, and many more. As a result, worried mothers are going to school with their children to carry those bags. It's a waste of their time but has no option.

 

In this situation, KidPacks has brought a special backpack that makes feel 40% reduced load on the shoulder. It was possible because the straps used in this backpack are designed and placed in such a way that it doesn't let the load overpressurize on the user's back & shoulder.  

0 Upvotes
MHosseinZadeh
Member

Storytelling framework in action

sacconi is the shoes brand which produce high-quality shoes

 

all people are audience of this brand 

 

i guess  the most challenges of this fame company is distribution of their products and introduce their new products ,particularely they have to compete with other well-known companies such as nike and addidas

 

the best and effective strategy that they made is that they provide shoes retails with attractice bruchers as well as some tools and instructerhelping sellers to find the best and proper shoes for customers such as some special electronic pad that could recognise some foot deformity.moreover they produce some shoes which could help cure and treat some foor deformity

 

Thanks professor 

0 Upvotes
HMinhĐức
Member

Storytelling framework in action

- Who is the brand?

 A girl in my dream last night.

- Who is their audience?

Me and who want to know what is love.

- What challenge are they helping their audience to overcome? 

They don't know how to show it to the other person; generally, they are shy, they're actually very scared inside.

The brand helps them do something which makes them feel confident. 

 

 

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tobit
Participant

Storytelling framework in action

- Brand: Income School comes to mind

 

- Their audience: 9-5'ers who want to start making passive income, preferably full time

 

- What they're trying to solve: The challenges involved in building a blog (or YouTube channel) without a team of writers, nor with the most advanced tools/ experience at the person's disposal.

 

- How they are doing it: They put out a course (Project 24), which guides you through building a blog or YouTube channel to a point where it can replace your full-time job, in 24 months!

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nciel
Member

Storytelling framework in action

who is the brand?

  • Mantra app

who is their audiance?

  • comic book lovers and book readers.

What challenge are they helping their audiance to overcome? How are they doing?

  • The brand that i chose helps the audiance to overcome the imagination of being in a good book. Their doing this by showing the charaters and making the plot seem natural in the case of charaters recations. Their eleminating the hidden feelings and reations and showcasing the true intentions and thoughts and feelings that would usually be hidden inbetween the lines of words in a book. The imagination of picturing what the charaters charateristics and style is brought front in center so the reader can focus on the actual storyline.
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MPardesi
Member

Storytelling framework in action

Who is the brand?

Symbiosis International University

An internationally deemed private university based in India for 50+ years, mainly known for its management courses and reliable placement assistance.


Who is their audience?
Aspiring managers and students exploring unique career paths. Age group: 16-40.

 

What challenges are they helping their audience to overcome? How are they doing it?

Challenges they are helping with:

- Defining new career paths.

- Distance learning.

- Upskilling programs for working professionals.

- Area-specific education

- Skill-based education

- Affordable online MBA courses with brand value

How are they doing it?

- Promoting career opportunities worldwide

- Offering online courses, not just in management

- Upskilling and career-switch programs like MBA executive with great placement assistance

- Curating courses precise and specific to particular areas of fields.

- Curating skill-based courses with real-world mock setup labs and experiences.

- Online MBA and other similar courses at affordable prices but with validity.

0 Upvotes
phuonguyenvu191
Member

Storytelling framework in action

  • Who is the brand?

Haidilao Hotpot 

  • Who is their audience?

Everyone. They can be children, teenagers, adults and maybe the aged

  • What challenge are they helping their audience to overcome? How are they doing it?

The brand knows that waiting is kind of boring and the fact that people hate wasting their time. Therefore, Haidilao desires to make the time that people use to go to this restaurant more valuable. Haidilao recruits waiters who are willing to serve customers attentively and use their time to make them pleased and relaxed. To do that, this brand offers a lot of activities for people to do when they have spare time in the restaurant such as waiting for tables, waiting for the ordered food to be brought and so on. For example, when people are waiting for tables in the waiting room, they can eat some snacks like peas, dried vegetables or something cooler like ice cream in the fridge. Besides, people can use some small pieces of paper that the restaurant gives to fold paper cranes or stars in order to have a discount on the total bill. In addition to this, women can go to the nail area to make their hand beautiful by being polished by professional staff. This restaurant also gives customers great services by serving enthusiastically, high-quality food, delicious desert and a small gift after having a meal and paying the bill. Every service in Haidilao Hotpot is nice and wonderful. Therefore, this brand of Hotpot restaurants is really famous in Southeast Asia and is full of seats everyday, especially on weekends. 

 

UDahiru
Member

Storytelling framework in action

Who is the brand? - Caret

 

Who is their audience? - Ambitious companies that are looking to outsource customer support representatives.

 

What challenge are they helping their audience to overcome? How are they doing it?

 

Most companies focus more on hiring engineers, sales representatives, and marketers, but forget to focus more on building a customer success team that interacts daily with the customers experiencing their product or service. This creates a gap between the core product/service and the way customers experience it. Caret is looking to bridge that gap by hiring and training agents specifically for such products and services, so companies can focus on building and improving their core products and services. A lot of companies face challenges when an engineer is trying to explain or resolve an issue with a customer with zero tech knowledge. This is why Caret is hiring non-tech talents that will bridge that gap and relate to the customer experience, so resolving customer problems can be efficient. Caret has a unique hiring process that focuses more on a person's personality, curiosity, communication skills, ambition and interpersonal skills, rather than their certificates. This ensures that the agents working with these companies can quickly identify customer challenges and provide solutions in a language the customer can understand. This also allows a company to focus more on hiring a core team that can build and maintain an efficient product/service. 

HanaMohammed08
Member

Storytelling framework in action

  • Who is the brand? Nike
  • Who is their audience? Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally
  • What challenge are they helping their audience to overcome? How are they doing it?  They know that all peaple need a comfortable shoes to make him faster and she known that sport is very important
  •  
0 Upvotes
JIrele
Member

Storytelling framework in action

Who is the brand? Domino Pizza

Who is their audience? Busy working individuals, working-class parents, youths, freelancers and working from home individuals who are pizza lovers but do not have the time to go out and get it.

What challenges are they helping their audience to overcome? How are they doing it?

They are too busy to go out and order their pizza due their tight schedule. To solve this challenge, they are offering their customers pizza delivery within 20mins of placing their order. 

0 Upvotes