Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[ramora]

• Who is the brand? Richard Amora Photography
• Who is their audience? Persons who want to have their photo taken but are not comfortable being in front of the camera
• What challenges are they helping their audience to overcome? How are they doing it? They help warm up the client by being friendly, giving them suggestions on what to do in front of the camera, and constantly praising them so they can always feel beautiful and appreciated. In the end, clients will have more self-confidence and memorable photo sessions.

[JMagaling]

Brand: Fashion Kinetics

Audience: Fashion enthusiasts 

Challenges: Educate other people with the right use of their pronouns and making everyone feel the equality 

How they do this: By producing genderless outfits and sustainable fashion

[GOutreach]

Story telling is one craft that draws the attention of your audience and makes them emotionally connect with you in the process of twisting your conflict and the excellent way the resolution came up which may not necessarily be a happy resolution though

[AKweliona]

Brand: MessInABottle

Audience: Underrepresented people

Challenge Overcome: Helping people feel comfortable expressing what they feel internally and feel good about themselves.  They do this through the design of the clothing, as well as brand messaging -- their name and story shares a sentiment that we are all going through challenges, none of us have it figured out, and that is okay.

[Oumaima1]

The brand: Aiesec

The audience: Young people who want to make a social impact and develop their leadership skills.

The challenge: They help them find the best opportunities to teach abroad or volunteer, without having to deal with a lot of research, money, and papers.

How they do this: One of the team contacts you to decide what opportunity fits you the best. They apply on your behalf. They stay with you from the beginning until your experience is done and you go back to your country.

[exdeovitae]

• Mud/Wtr
• Healthyish, active, overworked energy seekers looking for a healthy coffee/caffeine alternative.
• Mud/Wtr is helping users who want to avoid crashes, jitters, and have negative perceptions of coffee to a a healthy coffee alternative. 
• How? By positioning Mud/Wtr as an energizing, healthy drink, and with branding that appeals to their target audiences. 

[OA3]

Brand: The NWS

Audience: Girls/Women interested in thrift wear. 

Challenge: High cost  and non-availability of quality female thrift wear. 

How: They offer high quality thrift wear(with/without labels) at affordable prices. 

[AnnieMai]

• Who is the brand? My mum made it
• Who is their audience? Woman/Girls who wanna were comfy clothes but still has aesthetics and high applicable
• What challenge are they helping their audience to overcome? Find simple but aesthetics clothes to wear both at home and outside, still comfy and still beautiful. 
• How are they doing it? They send items to KOLs, bring awareness to users worldwide by marketing ads and art/aesthetics visual on IG & Pinterest. 

[PDas37]

Everyone has a story to tell and an experience to share. But there are times when you need to share your bottled-up emotions without being judged or labeled. You need a safe place where you can just be yourself. A place where you can write your problems anonymouisly. This is where Vigyaa Anonymous comes into a play. They help peoples going through mental health issues, people facing discrimination to share their feelings anonymously. Helping them to heal by releasing their emotions.

[JSteckler]

Brand: REI

Audience: 18-35 year olds interested in outdoor recreation

Challenges and how they're overcoming them: REI is working to equip their audience with the tools they need to enjoy their time outdoors. We've all had a hike or a camping trip go awry due to missing a bug net, a truly waterproof rain jacket, or food that seemed to get heavier with every mile. REI provides a one-stop shop with trusted products everyone can benefit from, so you can enjoy your time outside stress-free.

[SvanderHelm]

* One of my favorite brands is a Dutch company called UPFRONT 

* Their audience = people who want to eat healthy, upfront products that are honest. So no cheap additives, no lies on the packaging that don't comply with the list of ingredients. 

* The audience wants change in the food industry and is moving from animal based to plant based step by step. They also want to know what they eat and they want more tranparancy about what it costs to make something and what percentage the factory / seller makes! 

[TIbikunle]

Who is the brand?

West elm 

Who is their audience?

Millennials and Older GenZ-ers with higher disposable income.

What challenges are they helping their audience overcome?

They provide their audience the opportunity to express their individual personalities, with quality,stylish and valuable products.

How are they doing it?

They provide varieties of stylish  affordable and quality products,that are easy to shop online

[Jnix284]

Hi @TIbikunle, came across your post and was curious about your thought process? Are you working for West Elm or is this a scenario you've developed for practice? Would love to learn more about what your goals are and open up a conversation 🙂

[Karani]

What is the brand: Equity Bank Kenya

Who is the audience: Low income individuals in Kenya and some parts of Africa.

What challenges are they trying to solve: Offering financial inclusion and dignity to the underserved, the low income individuals who have been left behind without bank. 

[FEkram]

• Brand's Name----

A: Milani Cosmetics

Their Target Audience----

A: Women of all ages + teen girls, beauty industry, makeup artists

Challenges they need to overcome----

A. Keeping up with quality content and attractiveness of their products to remain strong in competition. 

How they strategize for resolution?-----

A: They are launching new makeup products every now & then to update their old versions just like other brands are doing it, for e.g. Colorpop, MAC, Estee Lauder etc. They are also peaking up their marketing efforts for branding their services to masses. 

[MiaSrebrnjak]

That's great, thank you for sharing @FEkram!

Cheers
Mia, Community Team 

[Nonyelum]

• Who is the brand?

A telehealth company

• Who is their audience?

Millennials, GenZ who care about their health, but:

- do not want to go through the hassle of accessing healthcare in government owned Nigerian hospitals

- do not want to take the risk of meeting quacks in low-end private hospitals 

- cannot afford high end private hospitals 

• What challenge are they helping their audience to overcome? How are they doing it?

They are helping their audience access quality healthcare with ease. This includes consultations, diagnostics, and access to drugs. All of this is provided virtually. They are doing this through the use of technology, a free mobile application. 

[NTín]

STORRYTELLING 

• Who is the brand?  English community
• Who is their audience? everybody who love english and want to makefriend with foreigner
• What challenge are they helping their audience to overcome? How are they doing it?

we help many people who are learning english, have a chance to pratice as well as expand relationship. To do it, we encourage people join in our community, give them comfortable when  they join in. If one of them, who be afraid of socializing. i will ask foreigner to say hello with him/her, and start private conversation. That make him/her feel more comfortable. Because almost people who join English community, they learned englsih before. It's just that they haven't practiced much so they're afraid

[LêDương1]

STORYTELLING

 - Who is the brand?  A second-hand store 

 - Who is the audience?  low-income people and student

 - What challenge are they help audience to overcome? How are they doing it?

I help low-incomed people buy good- quality clothes with cheap price. If they easily access to a sourse of affordabe and good to use.

[MartellFletcher]

• Who is the brand?

The Social Proof Podcast

• Who is their audience?

Millenial, african-american, new to high level entrprenuers.

• What challenge are they helping their audience to overcome? How are they doing it?

They help their audience to start their entrprenuerial journey, they provide wealthy knowledgable black representation, they provide entertainment, and most of all they provide practical information. They do this  through their episodes and conversations with the people that they have on as guests.

[RRoy1]

Who is the brand?

'KidPacks' is the brand that makes backpacks for school kids.

Who is their audience?

Technically the audience is the school kids, but it targets the mothers who care about their children.

What challenges are they helping their audience to overcome? How are they doing it?

With the growing overload in school classes, kids have to carry a heavy backpack with lots of books & tiffin. It creates some physical issues such as back pains, the risk of falling down, and many more. As a result, worried mothers are going to school with their children to carry those bags. It's a waste of their time but has no option.

In this situation, KidPacks has brought a special backpack that makes feel 40% reduced load on the shoulder. It was possible because the straps used in this backpack are designed and placed in such a way that it doesn't let the load overpressurize on the user's back & shoulder.