Jul 11, 2021 1:54 PM - edited Aug 12, 2021 9:42 AM
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
*To learn more about this, check out the Fundamentals of a Great Website User Experience lesson via HubSpot Academy.
4 weeks ago
In 2021, I would have said, 'very well' as our service sector at that time was very different from what it is today. We've demonstrated our ability with the tools that we have, however, we have a lot of opportunity to grow in this area. I often use the analogy that the 'cobbler's children run around town with no shoes'. Where we're working towards is to consistently be our own best client and powerfully deliver on our business website such that our prospects, clients, contacts and vendors are empowered to say, "yes, I want that" no matter what.
a month ago
As mentioned, websites help answer many "jobs" from communication channels (how to reach), service/product offerings (what I need), about (who are you and do I want to work/buy from you) - a website plays a role "working" for the company and the consumer and each page has a "job" for both. Hubspot has a great video on this Jobs to be Done theory...accessing data certainly helps to build websites which help understand audience to do an effective "job" with our website https://www.youtube.com/watch?v=Stc0beAxavY
May 24, 2022 11:08 AM
“People don’t buy foot-inch drills; They buy a quarter inch hole. This is the best example of a working theory. When someone buys a drill, they rent that drill to do the work of creating a hole in their wall.
What is the job of people renting your website? How do you address those needs now? Remember, your site may have different "jobs". Some people may be there to learn about your pricing, while others may want to talk to your sales team. Share your thoughts below.
4 weeks ago
I hear you! The ability to create a hole or create multiple holes (as needed) is something we think about very little. We often think about filling holes or fixing holes instead!!
Apr 19, 2022 7:55 PM
Visitors are hiring our website for many reasons, some of them are :
Apr 19, 2022 11:18 AM - edited Apr 19, 2022 11:21 AM
In B2B sales cycle, because of websites, buyers are now 60-80% educated on the thing being offered and have narrowed their choices substantially before they ever talk to a sales professional. The website is a vehicle to communicate precisely, accurately, and educate on demand so that the selling organization is included in the decision making process of the buyer. The website has taken over the early stages of the sales cycle and can either qualify or disqualify the organization from consideration, long before any human interaction occurs.
Apr 7, 2022 5:04 PM
We have a bit of a mish-mash - which is why we have just invested in Hubspot! our site is geared for legal teams that are both preparing case strategies and getting ready for trial. Our site also acts as a gateway into our SaaS software, so it's a login / home page as well.
Apr 7, 2022 2:02 PM
My website's job is to provide a resource for moving and snow removal services, as well as get the customer direct access to us for information.
Mar 31, 2022 3:13 PM
Visitors are coming to our site for:
- Hiring us to help them invest into SPVs
- Giving them the best affordable option for SPVs
- We handle alot of the work and make SPVs simple for the investor
Mar 18, 2022 9:25 PM
Visitors are hiring our website to:
Mar 7, 2022 3:39 PM
Visitors are hiring our website to:
Feb 18, 2022 12:48 PM
The job of our website is to:
1. Explain and introduce our services or products
2. Provide the company values
3. Help customers book appointments
4. Customer service options
Feb 2, 2022 8:41 AM
Actually our website of our company used an expert website designer who use the functional themes for each page of our website beside the global data that show the each required manner for the sales bloger and recrutement of employee as well.
Jan 13, 2022 12:31 PM
Our website is meant to be informative, a resource, and a place for people to find out more about who we are and the services we provide. We try to meet all our propsects needs by showing as much information about the tech and security areas before meeting them, as well as giving additional resourses afterwards to continue to engage with that customer.
Dec 18, 2021 1:27 PM
Dec 5, 2021 5:20 AM
That's why UI/UX terms come to play at an action first. if your sites reflect a higher engaging user experience with the solution then there are minimal chances of people bouncing back from your website. as said 88% of people won't came back to your site if they didn't interact with your engagement and find a relevant solution on your website.
Dec 3, 2021 12:41 PM
Our website (EquityDoor) serves as a platform to connect project owners and investors, it provides an alternative to traditional banks and financing. By eliminating the traditional cost, complexity, and reliance on big banks and real estate insiders, it opens the door to building real estate equity for anyone.