CMS for Marketers

JorieMunroe
Inbound Professor
Inbound Professor

How well does your website serve its visitors?

Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.

 

What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.

 

*To learn more about this, check out the Fundamentals of a Great Website User Experience lesson via HubSpot Academy. 

56 Replies 56
Shahbaz
Contributor | Diamond Partner
Contributor | Diamond Partner

How well does your website serve its visitors?

In 2021, I would have said, 'very well' as our service sector at that time was very different from what it is today. We've demonstrated our ability with the tools that we have, however, we have a lot of opportunity to grow in this area. I often use the analogy that the 'cobbler's children run around town with no shoes'. Where we're working towards is to consistently be our own best client and powerfully deliver on our business website such that our prospects, clients, contacts and vendors are empowered to say, "yes, I want that" no matter what. 

Migrate. Setup. Integrate. Create Co-opetition with us! https://app.hubspot.com/meetings/Shahbaz
0 Upvotes
HDent
Participant

How well does your website serve its visitors?

As mentioned, websites help answer many "jobs" from communication channels (how to reach), service/product offerings (what I need), about (who are you and do I want to work/buy from you) - a website plays a role "working" for the company and the consumer and each page has a "job" for both. Hubspot has a great video on this Jobs to be Done theory...accessing data certainly helps to build websites which help understand audience to do an effective "job" with our website  https://www.youtube.com/watch?v=Stc0beAxavY 

0 Upvotes
ANJUSHA_97
Member

How well does your website serve its visitors?

“People don’t buy foot-inch drills; They buy a quarter inch hole. This is the best example of a working theory. When someone buys a drill, they rent that drill to do the work of creating a hole in their wall.

 

What is the job of people renting your website? How do you address those needs now? Remember, your site may have different "jobs". Some people may be there to learn about your pricing, while others may want to talk to your sales team. Share your thoughts below.

0 Upvotes
entadam
Member

How well does your website serve its visitors?

Website is doing ok.  However, the concept of focusing on the hole vs the drill bit is a good perspective.  Thanks!

Shahbaz
Contributor | Diamond Partner
Contributor | Diamond Partner

How well does your website serve its visitors?

I hear you! The ability to create a hole or create multiple holes (as needed) is something we think about very little. We often think about filling holes or fixing holes instead!!

Migrate. Setup. Integrate. Create Co-opetition with us! https://app.hubspot.com/meetings/Shahbaz
0 Upvotes
AHoffman4
Participant

How well does your website serve its visitors?

Yes. I never thought of it from that perspective before. I now need to completely rethink my web strategy. 

Eyya
Participant

How well does your website serve its visitors?

Visitors are hiring our website for many reasons, some of them are :

  • Discover the identity of the brand, so to response the question of who we are ?
  • Understand the brand's products or services
  • Explore Options in Marketing all in one place
  • The way it's easy and useful for their research
  • etc.
0 Upvotes
jirby
Member

How well does your website serve its visitors?

In B2B sales cycle, because of websites, buyers are now 60-80% educated on the thing being offered and have narrowed their choices substantially before they ever talk to a sales professional.  The website is a vehicle to communicate precisely, accurately, and educate on demand so that the selling organization is included in the decision making process of the buyer.  The website has taken over the early stages of the sales cycle and can either qualify or disqualify the organization from consideration, long before any human interaction occurs.

GKinja
Member

How well does your website serve its visitors?

The website's job is to Increase the online visibility

0 Upvotes
jrjenkins
Participant

How well does your website serve its visitors?

We have a bit of a mish-mash - which is why we have just invested in Hubspot!  our site is geared for legal teams that are both preparing case strategies and getting ready for trial.  Our site also acts as a gateway into our SaaS software, so it's a login / home page as well.

0 Upvotes
ATobias
Member

How well does your website serve its visitors?

My website's job is to provide a resource for moving and snow removal services, as well as get the customer direct access to us for information. 

0 Upvotes
CStrebel
Member

How well does your website serve its visitors?

Visitors are coming to our site for:

- Hiring us to help them invest into SPVs

- Giving them the best affordable option for SPVs

- We handle alot of the work and make SPVs simple for the investor

0 Upvotes
bedison
Member

How well does your website serve its visitors?

Visitors are hiring our website to:

  • Explain who we are
  • Show who we represent 
  • Look at what we have to offer to help their company
  • Explore Options in Marketing all in one place

 

0 Upvotes
CVendryes
Participant

How well does your website serve its visitors?

Visitors are hiring our website to:

  • Explain our products and what they can do
  • Understand our company culture and values
  • Provide support on how to use our platform
0 Upvotes
KGambrel
Member

How well does your website serve its visitors?

The job of our website is to:

1. Explain and introduce our services or products 

2. Provide the company values

3. Help customers book appointments 

4. Customer service options

 

AEbada
Member

How well does your website serve its visitors?

Actually our website of our company used an expert website designer who use the functional themes for each page of our website beside the global data that show the each required manner for the sales bloger and recrutement of employee as well.

CMottl
Member

How well does your website serve its visitors?

Our website is meant to be informative, a resource, and a place for people to find out more about who we are and the services we provide. We try to meet all our propsects needs by showing as much information about the tech and security areas before meeting them, as well as giving additional resourses afterwards to continue to engage with that customer.

0 Upvotes
GDSolutions
Contributor

How well does your website serve its visitors?

  • Educate our visitors on the benefits of Growth Driven Development by also explaining the shortcoming of conventional development approaches;
  • Explain to our visitors how Growth Driven Development works and what are the benefits of each phase in the process;
  • Offer our visitors additional information to both understand the tools and methods we use and learn to appreciate the benefits of using them;
  • Additionally we provide our visitors with downloable content to share with other on their team or company;
  • Finally we provide an easy-to-use mechanism to book a mutually convenient time to hold a non-obligations exploratory call with one of our specialist.
  •  
MoinIqbal
Member

How well does your website serve its visitors?

That's why UI/UX terms come to play at an action first. if your sites reflect a higher engaging user experience with the solution then there are minimal chances of people bouncing back from your website. as said 88% of people won't came back to your site if they didn't interact with your engagement and find a relevant solution on your website.

KTilo
Member

How well does your website serve its visitors?

Our website (EquityDoor) serves as a platform to connect project owners and investors, it provides an alternative to traditional banks and financing. By eliminating the traditional cost, complexity, and reliance on big banks and real estate insiders, it opens the door to building real estate equity for anyone.

0 Upvotes