Jul 11, 20211:54 PM - edited Aug 12, 20219:42 AM
Inbound Professor
How well does your website serve its visitors?
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
I've assigned 3 jobs or roles expected out of my website.
The first being holding the attention, then to sell by showcasing my brand management processes and projects and finally get every visitor to spend a minimum of 60 seconds and more.
The internship I am completing this semester helps me notice how to market our company very well, on the internet and the good tactics that come with it.
The website I run for my internships serves the purpose of catering to artists who need management and digital marketing consulting or those interested in working for our company.
I recognize the importance of not just updating content, but also actively managing the website and leads. so this should definitely use such smart strategy tools for business.
Consider the adage, "Individuals aren't purchasing a quarter-inch drill; they're seeking a quarter-inch hole." This exemplifies the Jobs Theory in practice. When someone buys a drill, they're employing it to fulfill the task of making a hole in their wall.
What specific tasks are individuals entrusting your website to accomplish? How are you presently addressing those requirements? Remember, your site might serve various "jobs." Some visitors could be seeking pricing information, while others may intend to engage with your sales team. Please share your reflections below.
At present, our website lacks content and functionality. Our aim is to establish a robust online presence by curating comprehensive information essential for successful sales. Our services cater to the needs of busy individuals, offering both personal and professional assistance. We specialize in aiding customers with tasks they often lack time for, in addition to providing practical products designed to streamline everyday activities.
I recognize the importance of not just updating content, but also actively managing the website and leads. so this should definitely use such smart strategy tools for business.
My website isn't providing anything at the moment. We are trying to get it up and running with all the content we need to have a successful sales presence. What we do is a personal and professional service for busy people. We help them accomplish tasks they normally do not have time for and we also provide physical products to help our customers with everyday tasks.
Our company website, offers information about our properties, services that we offer, job posting and upcoming event or sales.Pretty much a one stop shop .
This is a great question to ask every month. I just popped open our website and feel it's doing a great job of solving the needs of the visitors. Usually, finding out more about programs and how to jump in without barriers. The user journey is top of mind.
Our website functions as an informational and tangible tool for our members to gain knowledge about expanding their brands, networking with individuals in their industries, and provides access to in person events and functions.
I am actually impressed what HubSpot CMS has to offer. I am working as a Sales & Marketing Professional in a comapny. The company's website was created a long time ago and only the content is being maintained from time to time. But realizing how important it is not to only update the content but stay active with or find your leads in the market it is important and easy to operate / manage your website on CMS these days. For sure, if I will run my business I will use smart strategy tools like HubSpot CMS a complete marketing tool.