Jul 11, 20211:54 PM - edited Aug 12, 20219:42 AM
Inbound Professor
How well does your website serve its visitors?
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
I guess that one of the most important things when we as a marketers decide to make an action plan with a website is the UX & UI. For Example: Here in Colombia, the thing that give the first place to RAPPI is because its untuitive design that lead their users finds what they need quickly. Coming back to the first line: First impression is the key to build a successful brand.
Im currently helping few clients with their website deseign. Since its a remote business an emphasis should be put on : to the point, simple, modern, intimate, personal (boutique business).
What do visitors hire the website to do?
-Find out if its a suitable solution to their needs (Case Studies)
-Since its animation and VR related a presentation of such skill should be diplayed
-be able to tell if these guys know what their doing (design and messaging)
-guesstimate if this is a solution to their need ( which leads to contact sales reps)
-Get in touch with sales reps for exploration call
Our current website offers potential clients a chance to learn about our primary services and connect with sales to engage in an online math review. We also provide support to existing customers with support through chatbot so they can ask a question.
The current website currently serves the role of sharing how our product can help our target audience, our offerings and a way for customers to connect with our sales rep.
Our brand new website https://propchain.com is designed with a job in mind. People can invest in real estate from 100 dollars using cutting edge tech. Instead of focussing on the technology we have focussed on the job alone: investing in real estate.
In 2021, I would have said, 'very well' as our service sector at that time was very different from what it is today. We've demonstrated our ability with the tools that we have, however, we have a lot of opportunity to grow in this area. I often use the analogy that the 'cobbler's children run around town with no shoes'. Where we're working towards is to consistently be our own best client and powerfully deliver on our business website such that our prospects, clients, contacts and vendors are empowered to say, "yes, I want that" no matter what.
Migrate. Setup. Integrate. Create Co-opetition with us! https://app.hubspot.com/meetings/Shahbaz
As mentioned, websites help answer many "jobs" from communication channels (how to reach), service/product offerings (what I need), about (who are you and do I want to work/buy from you) - a website plays a role "working" for the company and the consumer and each page has a "job" for both. Hubspot has a great video on this Jobs to be Done theory...accessing data certainly helps to build websites which help understand audience to do an effective "job" with our website https://www.youtube.com/watch?v=Stc0beAxavY
“People don’t buy foot-inch drills; They buy a quarter inch hole. This is the best example of a working theory. When someone buys a drill, they rent that drill to do the work of creating a hole in their wall.
What is the job of people renting your website? How do you address those needs now? Remember, your site may have different "jobs". Some people may be there to learn about your pricing, while others may want to talk to your sales team. Share your thoughts below.
I hear you! The ability to create a hole or create multiple holes (as needed) is something we think about very little. We often think about filling holes or fixing holes instead!!
Migrate. Setup. Integrate. Create Co-opetition with us! https://app.hubspot.com/meetings/Shahbaz
Apr 19, 202211:18 AM - edited Apr 19, 202211:21 AM
Member
How well does your website serve its visitors?
In B2B sales cycle, because of websites, buyers are now 60-80% educated on the thing being offered and have narrowed their choices substantially before they ever talk to a sales professional. The website is a vehicle to communicate precisely, accurately, and educate on demand so that the selling organization is included in the decision making process of the buyer. The website has taken over the early stages of the sales cycle and can either qualify or disqualify the organization from consideration, long before any human interaction occurs.
