Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Mark your calendars! Starting February 17, HubSpotters will answer all of your questions about dynamic sequences!
What are dynamic sequences? Dynamic sequences nurture leads with personalized, automated emails and surface manual tasks only for the contacts who show open or click an email.
When: February 17 - February 21, 2025
Where: Here! We’ll be answering questions through this Community thread.
Who: @adimarino, Product Manager for Sequences, Templates & Snippets & @jbogaert, Sr Product Marketing Manager for Sales Hub
How: Put your question for Ana and Jan below and they will answer your questions on a daily basis.
Example questions:
When should I use normal sequences vs dynamic sequences?
What sort of upgrades should we be expecting for dynamic sequences?
How do I re-enroll contacts?
I have a question regarding dynamic sequences, but the AMA hasn't started yet
Drop your questions regarding dynamic sequences in this thread and we'll answer them during the week of February 17 - February 21, 2025.
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Give this post an upvote or follow this topic from the right-hand corner.
Once the event is live, we will update this thread with more information on the AMA and example questions to ask the AMA hosts about dynamic sequences!
Drop your dynamic sequences questions in the thread below ⬇️
Thank you so much for creating a space so that our Top Experts, customers, Community Members, partners and more can have the opportunity to find out more & to ask questions!
I have a question myself: Is there any integration that you can connect while using the dynamic sequences, please?
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Great question! Sequences currently integrate with LinkedIn Sales Navigator. With this integration, you can include LinkedIn connection requests or InMail steps in your outreach. These steps are manual tasks and can be set up for engaged contacts in the dynamic sequence (or used in a regular sequence). You can learn more and set up the integration here.
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Hi everyone,
We keep getting multiple bounce reports in our sequences once we get a good run of 400 good emails sent. Is there a way to ensure that this not happen while we are using an MS email?
We'd love to continue doing our dynamic sequences and the goal is to send at least 450-500 emails with a tootal of 3,000 emails per month for B2B emailing.
Is there a way we can circumvent any MS policy or can HubSpot just directly communicate to the receiver without us needing to unblock our MS email every more than 450 enrollments in our sequences?
It's a bit frustrating for our workflow and the goal that we have to enroll and get our contacts to finish our dynamic sequence. Any suggestion or help will be most appreciate.
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Hey team 👋 what's the difference between dynamic sequences and the Breeze Prospecting Agent? Are there recommendations or best practices as to when I should use either tool - or do they work in tandem?
Gabrielle Herrera Community Strategy & Operations @ HubSpot Have feedback or questions around the Community Champions program? Email advocacy@hubspot.com
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Thank you for this excellent question! Let me explain the key differences between dynamic sequences and prospecting agents:
Dynamic sequences are comprehensive sales engagement campaigns that combine automated outreach with strategic manual intervention. They monitor prospect engagement and automatically adjust the flow - for example, when a prospect shows interest, they're immediately moved from automated emails to a manual follow-up queue. This makes them ideal for active sales engagement and revenue-generating campaigns where you want to nurture qualified leads with a mix of automation and personal touch.
The Prospecting Agent takes a different approach. It's an AI-powered tool that autonomously researches prospects (using both your CRM data and internet sources) and crafts personalized email sequences to book meetings. While traditional sequences use basic personalization tokens, the Prospecting Agent creates uniquely tailored messages for each contact using AI. This makes it particularly valuable for nurturing cold leads or managing prospects when time resources are limited. Unlike dynamic sequences, it doesn't include manual task management - its focus is purely on automated, intelligent outreach.
The main differentiator is really in how personalization is handled - dynamic sequences offer template-based personalization, while the Prospecting Agent provides AI-driven, unique customization for every single contact. Additionally the Agent just sends emails, sequences include manual tasks.
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
I'm building my company's first dynamic sequence and noticed that the only engagement metrics available are opens and clicks. With Apple's Mail Privacy Protection opt-in, how can we reliably use these metrics? I'm concerned that we might miss engagement from those who have opted in.
Are there alternative engagement signals we could use instead—such as form submissions, landing page or website visits, or document downloads—to move contacts to the next stage of the sequence?
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Great question - these metrics have started to make measuring email engagement less accurate with just opens or clicks.
I would focus on the goals of the sequence. If you are driving to a meeting book - you can leverage the meeting rate measurement on the performance tab. If you are driving to purchase/close/deal stages changes you can measure Deal Rate and Revenue on that same tab.
For dynamic questions and these new rules - I would also look at reply rate on the Performance tab to see how enaging the content is. Including forms, document views and more are all good ways as well.
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
It would be great if the sequence didn't end, just because the contact meets the criteria of the signal (ex. 2 clicks and 2 opens)....I found this out the hard way as there is no mention of this anywhere from what I can find
Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025
Great feedback for our product team here. A couple of ways I would approach this. First you can still create regular sequences that don't opt people out of the automated emails. Another way would be to create manual email tasks, so when someone is pulled out - you could just pull in a template and follow up. Finally I would up the signals to increase the threshold for engagement to when you really want to pull someone out and personally follow up. I think the idea is that you pull someone out of automated emails vs keep engaging with them without the personal intervention. Would love to know your thought process for keeping them enrolled! I can see it both ways 🙂