HubSpot has been positioned by Gartner as a leader in the Magic Quadrant for B2B Marketing Automation for our Marketing Hub. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific
markets, providing a wide-angle view of the relative positions of the providers in markets
where growth is high and provider differentiation is distinct. Providers are positioned
into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research
enables you to get the most from market analysis in alignment with your unique
business and technology needs.
As one of the only marketing automation platforms built on top of a CRM, HubSpot’s Marketing Hub is designed to give customers access to all of their data and tools in one easy-to-use and powerful platform. Having that single view of the customer allows front office teams to create a more personalized and frictionless customer experience. With powerful new Enterprise features like custom objects and multi-touch revenue attribution, HubSpot has the horsepower to keep up with even the most complex use cases. And, thanks to HubSpot’s robust partner ecosystem of thousands of solutions partners and more than 900 integrations, the platform can also be extended to meet each customer’s unique needs. No matter where a company is on their journey, HubSpot is there to scale with them.
“Marketers today are inundated with clunky and outdated tools and data. That’s why we’ve taken a crafted, not cobbled, approach to building our platform,” said Yamini Rangan, HubSpot CEO. “Our goal is to build products that scale with our customers as they grow, which is why we've made significant improvements to Marketing Hub over the past year to meet the needs of more advanced teams. We're excited to see Gartner acknowledge that progress today and can't wait to continue to drive innovation in the space with our powerful and easy to use platform.”
Recent improvements to Marketing Hub include:
Future planned improvements to the platform include new artificial intelligence tools, journey analytics, and more. A full product roadmap for Marketing Hub can be found here.
Get your download of the full report here.