Hi everyone! This thread gave me an idea. Many are new to the field of RevOps and may come from a broad spectrum of backgrounds. Let's create a list of abbreviations and other frequently used lingo related to RevOps. @Drew_Cohen already got the ball rolling in there, and I added some that we had talked about before. What else can we add to this list, feel free to add them in the comments!
API: Application programming interface. An intermediary between two applications or two computers.
BI: Business intelligence. Strategies and tools to transform data into information
CAC: Customer acquisition cost. Total Sales and Marketing cost to acquire one customer.
Churn: Lost MRR from customers who cancel (or downgrade, depending on how inclusive you are with your definition)
C$R: Customer Dollar Retention. Metrics that HubSpot uses to measures churn. C$R tells you what percent of the install base retains each month (doesn't cancel). This rate is annualized (hence the 12 power). A C$R rate of 50% means that, for every $100 in our install base, we will retain $50 of those dollars at the end of one year.
CRO: Conversion rate optimization.T he process of increasing the percentage of leads, website visitors or users to take a desired action. Such as becoming a customer.
Friction: The pain points in a tech stack, between people, departments, or any other areas of an organization or its processes that are working against an efficient business/revenue growth
IPaaS: Integration platform as a service, e.g. Workato, Operations Hub’s data sync, Zapier, etc.
LCV: Lifetime customer value, also sometimes referenced as LTV. The total dollars that you expect to receive from a Customer over its entire "lifetime" as a paying customer.
Object routing: How objects in a CRM such as contacts, companies, and deals are routed to different reps at an organization
NNMRR: Net New Monthly Recurring Revenue. Total amount by which your install base increases each month
PPR: Productivity per Rep. Average amount of MRR that each sales rep generates each month. This metric can be looked at for different rep tenure and segment buckets, by taking the MRR driven by a given segment of reps and dividing it by the number of reps in that segment.
RR: Revenue Retention. Rate to evaluate whether or not MRR from existing customers has increased or decreased, if you compare the upgrades we received to the downgrades and cancels. If this rate is greater than 100%, it means that the MRR from our existing customers is increasing, on average.
Select a label to view existing ideas by category::
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.