Yihanew Bazeze yihanewb@gmail.com is an Expertise Pharmacy professional for Ambasel Trading House PLC with a focus on Technical manager. His work serves to help brands better connect with their current customers, potential customers, and fans. Yihanew has obtained led Globally Recognized training Certifications which helps him to grown his careers by getting certified with HubSpot Academy online program. such as Inbound (Attract leads, engage prospects, and delight customers using the inbound methodology). Social Media (Extend your reach and generate leads with a multi-channel social media strategy). Email Marketing (Communicate with impact, drive growth, and deliver revenue with strategic email). Content Marketing (Fuel your business by creating and promoting remarkable content). Inbound Sales (Get certified. Grow your pipeline. Close more deals. Grow your career). Yihanew has participated at several international research conferences, including ones in such as courser, Microsoft 365 & others. Yihanew received her master’s in Masters of Business Administration (MBA) from Maryland International College. He is also a novelist and her books, THE CHEF’S SECRET and FEAST OF SORROW, are available at bookstores on and offline. He is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on evaluation of sustainable Pharmaceuticals supply chain management performance dimensions. He aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, He studies the implications that the evolving business environment has on consumer engagement with brands and receptivity to organizational communication strategies.