# \#strategy-how-to **URL:** https://community.hubspot.com/tag/strategy-how-to/2121.md [Latest](https://community.hubspot.com/latest.md) · [Categories](https://community.hubspot.com/categories.md) · [Tags](https://community.hubspot.com/tags.md) --- ## [The Impact of Topic Clusters on SEO \[Research Paper\]](https://community.hubspot.com/t/the-impact-of-topic-clusters-on-seo-research-paper/40578)
**Author:** [@Justin\_Champion](https://community.hubspot.com/u/Justin_Champion)\ **Replies:** 238\ **Last updated:** [October 14, 2026, 5:07am UTC](https://community.hubspot.com/t/the-impact-of-topic-clusters-on-seo-research-paper/40578 "2026-10-14T05:07:55Z")
Consider this: How have search engines evolved? They’ve come a long way over the past decade. But today Google reigns supr… --- ## [Claude Connector reading "Log an SMS" activities](https://community.hubspot.com/t/claude-connector-reading-log-an-sms-activities/161111)
**Author:** [@Meg\_deeley](https://community.hubspot.com/u/Meg_deeley)\ **Replies:** 2\ **Last updated:** [October 7, 2026, 11:37am UTC](https://community.hubspot.com/t/claude-connector-reading-log-an-sms-activities/161111 "2026-10-07T11:37:29Z")
I am currently using the Claude connector to build dashboards for my Sales and Leadership teams and it is absolutely incredib… --- ## [Does anyone use an Absorb LMS connector with HubSpot?](https://community.hubspot.com/t/does-anyone-use-an-absorb-lms-connector-with-hubspot/157049)
**Author:** [@Cronin](https://community.hubspot.com/u/Cronin)\ **Replies:** 1\ **Last updated:** [August 25, 2026, 7:46pm UTC](https://community.hubspot.com/t/does-anyone-use-an-absorb-lms-connector-with-hubspot/157049 "2026-08-25T19:46:16Z")
Looking for tips/suggestions on integrating Absorb LMS with HubSpot. Thanks! --- ## [5 HubSpot Smart CRM Settings Every Admin Should Configure After the Q1 2026 Updates](https://community.hubspot.com/t/5-hubspot-smart-crm-settings-every-admin-should-configure-after-the-q1-2026-updates/149158)
**Author:** [@jjurenek](https://community.hubspot.com/u/jjurenek)\ **Replies:** 1\ **Last updated:** [August 7, 2026, 2:51pm UTC](https://community.hubspot.com/t/5-hubspot-smart-crm-settings-every-admin-should-configure-after-the-q1-2026-updates/149158 "2026-08-07T14:51:16Z")
5 HubSpot Smart CRM Settings Every Admin Should Configure After the Q1 2026 Updates By Jaime Jurenek, Senior HubSpot Product … --- ## [Getting started with HubSpot AEO: Your resource hub](https://community.hubspot.com/t/getting-started-with-hubspot-aeo-your-resource-hub/149768)
**Author:** [@HSyed](https://community.hubspot.com/u/HSyed)\ **Replies:** 1\ **Last updated:** [June 6, 2026, 12:30pm UTC](https://community.hubspot.com/t/getting-started-with-hubspot-aeo-your-resource-hub/149768 "2026-06-06T12:30:58Z")
Want an interactive version? Explore the full resource hub at hubspot.com/aeo-community-resources. AI search is changing … --- ## [Building a Scalable HubSpot Architecture Across Private Equity Portfolio Companies](https://community.hubspot.com/t/building-a-scalable-hubspot-architecture-across-private-equity-portfolio-companies/149237)
**Author:** [@nidaateeq](https://community.hubspot.com/u/nidaateeq)\ **Replies:** 0\ **Last updated:** [May 12, 2026, 1:00pm UTC](https://community.hubspot.com/t/building-a-scalable-hubspot-architecture-across-private-equity-portfolio-companies/149237 "2026-05-12T13:00:00Z")
Building a Scalable HubSpot Architecture Across Private Equity Portfolio Companies A practical framework for implementing HubSpot across multiple operating companies Introduction Private equity firms increasingly rel… --- ## [Smarter Sandboxes for Safer Deployments!](https://community.hubspot.com/t/smarter-sandboxes-for-safer-deployments/138246)
**Author:** [@Denise\_Thijzen](https://community.hubspot.com/u/Denise_Thijzen)\ **Replies:** 9\ **Last updated:** [April 29, 2026, 12:00pm UTC](https://community.hubspot.com/t/smarter-sandboxes-for-safer-deployments/138246 "2026-04-29T12:00:37Z")
We’ve launched Public Beta for HubSpot’s New Standard Sandboxes and a powerful new feature: Deploy to Production. These updates are designed to help customer with enterprise-level subscriptions experiment and innovate wi… --- ## [How to boost adoption within your team : a change management quick guide](https://community.hubspot.com/t/how-to-boost-adoption-within-your-team-a-change-management-quick-guide/50061)
**Author:** [@TJouet](https://community.hubspot.com/u/TJouet)\ **Replies:** 4\ **Last updated:** [April 10, 2026, 1:40pm UTC](https://community.hubspot.com/t/how-to-boost-adoption-within-your-team-a-change-management-quick-guide/50061 "2026-04-10T13:40:46Z")
Why is change management important? A 2019 Gartner study revealed that most chief human resources officers are unhappy with the speed of change implementation in their organizations. Why is that? Well, 80% of compa… --- ## [Week 3: The 2026 Sales Prospecting Playbook](https://community.hubspot.com/t/week-3-the-2026-sales-prospecting-playbook/147085)
**Author:** [@CJuliano](https://community.hubspot.com/u/CJuliano)\ **Replies:** 2\ **Last updated:** [March 31, 2026, 7:48am UTC](https://community.hubspot.com/t/week-3-the-2026-sales-prospecting-playbook/147085 "2026-03-31T07:48:13Z")
Link to week 1: Intro Link to week 2: Work Smarter Show Up with a Perspective: How to Earn Attention Before You Ever Make a Pitch This week is about what happens when you get in front of prospects: showing up with e… --- ## [Week 2: The 2026 Sales Prospecting Playbook](https://community.hubspot.com/t/week-2-the-2026-sales-prospecting-playbook/147084)
**Author:** [@CJuliano](https://community.hubspot.com/u/CJuliano)\ **Replies:** 0\ **Last updated:** [March 17, 2026, 1:00pm UTC](https://community.hubspot.com/t/week-2-the-2026-sales-prospecting-playbook/147084 "2026-03-17T13:00:00Z")
Link to week 1: Intro Link to week 2: Work Smarter Link to week 3: Earn Attention Work Smarter: How to Reclaim Your Selling Day and Stop Cold Outreach from Feeling Cold Last week we looked at three shifts in buyer… --- ## [The 2026 Sales Prospecting Playbook: Quick Wins for Smarter Prospecting](https://community.hubspot.com/t/the-2026-sales-prospecting-playbook-quick-wins-for-smarter-prospecting/147083)
**Author:** [@CJuliano](https://community.hubspot.com/u/CJuliano)\ **Replies:** 0\ **Last updated:** [March 10, 2026, 1:00pm UTC](https://community.hubspot.com/t/the-2026-sales-prospecting-playbook-quick-wins-for-smarter-prospecting/147083 "2026-03-10T13:00:00Z")
Link to week 1: Intro Link to week 2: Work Smarter Link to week 3: Earn Attention Buyer Behavior Has Shifted. Quick Wins to Help You Adapt Your prospecting fundamentals are solid. But buyer behavior has shifted eno… --- ## [HubL in Email vs HubL in CMS: A Practical Comparison](https://community.hubspot.com/t/hubl-in-email-vs-hubl-in-cms-a-practical-comparison/141116)
**Author:** [@Balaji\_Mavlers1](https://community.hubspot.com/u/Balaji_Mavlers1)\ **Replies:** 2\ **Last updated:** [October 30, 2025, 12:42pm UTC](https://community.hubspot.com/t/hubl-in-email-vs-hubl-in-cms-a-practical-comparison/141116 "2025-10-30T12:42:57Z")
HubSpot’s HubL (HubSpot Markup Language) is a versatile templating language that powers both HubSpot CMS and HubSpot Email templates. Yet many teams blur the lines between the two. A common pitfall is trying to use CMS f… --- ## [An Extrovert's Guide to Working Remote](https://community.hubspot.com/t/an-extroverts-guide-to-working-remote/44557)
**Author:** [@danmoyle](https://community.hubspot.com/u/danmoyle)\ **Replies:** 2\ **Last updated:** [August 4, 2025, 11:28am UTC](https://community.hubspot.com/t/an-extroverts-guide-to-working-remote/44557 "2025-08-04T11:28:06Z")
I remember the discussion I had with my partner way back in 2017. I’d worked in an office or a “place” all my life. I’m an extrovert and get my energy from interacting with others. My idea of a work day was going to a d… --- ## [The Ultimate Math of Sales: Measuring What Matters for Predictable Revenue](https://community.hubspot.com/t/the-ultimate-math-of-sales-measuring-what-matters-for-predictable-revenue/132545)
**Author:** [@Robert\_D](https://community.hubspot.com/u/Robert_D)\ **Replies:** 2\ **Last updated:** [July 22, 2025, 10:10am UTC](https://community.hubspot.com/t/the-ultimate-math-of-sales-measuring-what-matters-for-predictable-revenue/132545 "2025-07-22T10:10:56Z")
Every sales leader knows this truth: what gets measured gets improved. Yet many teams lack visibility into the critical metrics that drive revenue. In this article, I’ll explain how AutoRFP.ai is using HubSpot reporting… --- ## [Masters in Marketing: Learn From the Best – When Humour & Self-Deprecation is a Good Idea](https://community.hubspot.com/t/masters-in-marketing-learn-from-the-best-when-humour-self-deprecation-is-a-good-idea/118449)
**Author:** [@MiaSrebrnjak](https://community.hubspot.com/u/MiaSrebrnjak)\ **Replies:** 1\ **Last updated:** [April 9, 2025, 6:49am UTC](https://community.hubspot.com/t/masters-in-marketing-learn-from-the-best-when-humour-self-deprecation-is-a-good-idea/118449 "2025-04-09T06:49:12Z")
Dear Community, We’re presenting HubSpot’s Masters in Marketing series! Get access to exclusive interviews with the people behind the scenes at the NBA, Liquid Death, Oatly and many more of your other favorite brand… --- ## [How Mesa Labs Increased ROI by 164% with HubSpot’s Google Ads Integration](https://community.hubspot.com/t/how-mesa-labs-increased-roi-by-164-with-hubspot-s-google-ads-integration/128670)
**Author:** [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\ **Replies:** 3\ **Last updated:** [April 4, 2025, 9:23am UTC](https://community.hubspot.com/t/how-mesa-labs-increased-roi-by-164-with-hubspot-s-google-ads-integration/128670 "2025-04-04T09:23:59Z")
https://www.youtube.com/watch?v=9Fr\_4vDGFew When precision is everything, connecting with the right audience at the right moment can make all the difference. That’s exactly what Mesa Labs, a leader in medical quality… --- ## [How to Create a Behavioral Email Marketing Strategy for Your Business](https://community.hubspot.com/t/how-to-create-a-behavioral-email-marketing-strategy-for-your-business/35623)
**Author:** [@imoche](https://community.hubspot.com/u/imoche)\ **Replies:** 1\ **Last updated:** [November 29, 2024, 4:25pm UTC](https://community.hubspot.com/t/how-to-create-a-behavioral-email-marketing-strategy-for-your-business/35623 "2024-11-29T16:25:55Z")
Here’s a curious fact: The strategy marketers rank most effective for improving email engagement is the one that we use the least. According to a MarketingSherpa study, 39% of marketers said that “automatically sendi… --- ## [How to Integrate Marketing Email into Your ABM Strategy](https://community.hubspot.com/t/how-to-integrate-marketing-email-into-your-abm-strategy/38909)
**Author:** [@cbsembler](https://community.hubspot.com/u/cbsembler)\ **Replies:** 1\ **Last updated:** [September 11, 2024, 8:05am UTC](https://community.hubspot.com/t/how-to-integrate-marketing-email-into-your-abm-strategy/38909 "2024-09-11T08:05:36Z")
As Account-Based Marketing (ABM) continues to accelerate as a preferred growth strategy for businesses, the tools available for ABM teams to communicate with a prospective account’s buying committee continues to expan… --- ## [How to SMS your way through the holidays with ease](https://community.hubspot.com/t/how-to-sms-your-way-through-the-holidays-with-ease/94147)
**Author:** [@dschwarz](https://community.hubspot.com/u/dschwarz)\ **Replies:** 1\ **Last updated:** [November 29, 2023, 4:50pm UTC](https://community.hubspot.com/t/how-to-sms-your-way-through-the-holidays-with-ease/94147 "2023-11-29T16:50:12Z")
The holiday season is upon us! This time of year presents a massive opportunity for businesses to boost sales and engage with customers. To make the most of this lucrative period, incorporating SMS marketing into your st… --- ## [How Your Team’s Mental Health Impacts Your Corporate Goals](https://community.hubspot.com/t/how-your-team-s-mental-health-impacts-your-corporate-goals/44370)
**Author:** [@AOlomo0](https://community.hubspot.com/u/AOlomo0)\ **Replies:** 106\ **Last updated:** [September 26, 2023, 4:38pm UTC](https://community.hubspot.com/t/how-your-team-s-mental-health-impacts-your-corporate-goals/44370 "2023-09-26T16:38:10Z")
In the times we are in, it is possible to feel that ‘mental health’ is simply the latest buzzword, when in truth it is a make-or-break component for many organisations and start-ups. I watched a show on ‘Naomi Osaka’ … --- ## [How HubSpot works with cookies and why they’re important.](https://community.hubspot.com/t/how-hubspot-works-with-cookies-and-why-they-re-important/86462)
**Author:** [@TomM2](https://community.hubspot.com/u/TomM2)\ **Replies:** 5\ **Last updated:** [August 22, 2023, 12:55pm UTC](https://community.hubspot.com/t/how-hubspot-works-with-cookies-and-why-they-re-important/86462 "2023-08-22T12:55:56Z")
Cookies! Or as we in Ireland like to call them, biscuits. Cookies are standard practice in websites these days, and are a huge part of identifying contact activity in HubSpot. But how do they work in HubSpot? And why do… --- ## [\[Closed\] HubSpot Community Blog Contest](https://community.hubspot.com/t/closed-hubspot-community-blog-contest/39028)
**Author:** [@ChanSmith](https://community.hubspot.com/u/ChanSmith)\ **Replies:** 1\ **Last updated:** [August 9, 2023, 3:33pm UTC](https://community.hubspot.com/t/closed-hubspot-community-blog-contest/39028 "2023-08-09T15:33:56Z")
Now closed - we’ll be announcing the winners soon! Calling all bloggers - submit your entry now for a chance to win a ticket to INBOUND 2021. \*\*\[ Sign up today \](HubSpot Community Blog Contest)\*\* Two weeks ago we… --- ## [Do’s and Don’ts of Holiday Sending - Protecting Your Deliverability](https://community.hubspot.com/t/do-s-and-don-ts-of-holiday-sending-protecting-your-deliverability/45210)
**Author:** [@DeliveryByJess](https://community.hubspot.com/u/DeliveryByJess)\ **Replies:** 3\ **Last updated:** [July 29, 2023, 8:13pm UTC](https://community.hubspot.com/t/do-s-and-don-ts-of-holiday-sending-protecting-your-deliverability/45210 "2023-07-29T20:13:59Z")
Check out HubSpot’s list of Do’s and Don’ts of Holiday Sending and how to protect your deliverability in the biggest sending weekend of the year DOs: Suppress your disengaged contacts from your holiday outreach … --- ## [11 Confessions of a Working Remote Family](https://community.hubspot.com/t/11-confessions-of-a-working-remote-family/59165)
**Author:** [@danmoyle](https://community.hubspot.com/u/danmoyle)\ **Replies:** 5\ **Last updated:** [June 15, 2023, 8:22am UTC](https://community.hubspot.com/t/11-confessions-of-a-working-remote-family/59165 "2023-06-15T08:22:50Z")
How to Work Remotely with Your Partner and Not Get a Divorce They say opposites attract, and in my case, it’s true. I’ve been married for more than 10 years, and my blended-family partner is my polar opposite in many wa… --- ## [No More OR - How to Live in the AND](https://community.hubspot.com/t/no-more-or-how-to-live-in-the-and/48289)
**Author:** [@danmoyle](https://community.hubspot.com/u/danmoyle)\ **Replies:** 6\ **Last updated:** [April 12, 2023, 2:12pm UTC](https://community.hubspot.com/t/no-more-or-how-to-live-in-the-and/48289 "2023-04-12T14:12:01Z")
“Should we create a new blog post or should we move over to TikTok?” “Forms are dead. It’s all about conversation and chatbots.” “We have to abandon ads. It’s all about organic.” In the marketing world, we’re falli… --- ## [How to Segment Your Leads and Customers in HubSpot](https://community.hubspot.com/t/how-to-segment-your-leads-and-customers-in-hubspot/43013)
**Author:** [@Gilempert](https://community.hubspot.com/u/Gilempert)\ **Replies:** 4\ **Last updated:** [March 9, 2023, 9:28am UTC](https://community.hubspot.com/t/how-to-segment-your-leads-and-customers-in-hubspot/43013 "2023-03-09T09:28:53Z")
The marketer’s mantra is to focus on the customer and personalize the experience. We want to make sure every lead or customer who visits or makes a purchase gets just the right message, at exactly the right time. This… --- ## [Creating Custom Objects in HubSpot Using Private Apps - All You Need to Know](https://community.hubspot.com/t/creating-custom-objects-in-hubspot-using-private-apps-all-you-need-to-know/71263)
**Author:** [@deepikaverma](https://community.hubspot.com/u/deepikaverma)\ **Replies:** 0\ **Last updated:** [December 19, 2022, 8:00am UTC](https://community.hubspot.com/t/creating-custom-objects-in-hubspot-using-private-apps-all-you-need-to-know/71263 "2022-12-19T08:00:00Z")
Newsflash - HubSpot API keys phase out and Private Apps rise! As a part of HubSpot’s continuous effort to protect customer data and deliver a better customer experience, HubSpot has phased out API keys (effective from… --- ## [Donations with HubSpot: How to Start, Accept, Track, and Manage](https://community.hubspot.com/t/donations-with-hubspot-how-to-start-accept-track-and-manage/66323)
**Author:** [@himanshurauthan](https://community.hubspot.com/u/himanshurauthan)\ **Replies:** 2\ **Last updated:** [October 20, 2022, 11:03am UTC](https://community.hubspot.com/t/donations-with-hubspot-how-to-start-accept-track-and-manage/66323 "2022-10-20T11:03:56Z")
This article will talk about how you can get donations and keep track of them. Donations are crucial to non-profit organizations, charities, and government agencies. If you want to accept donations on your website, … --- ## [Demystifying Customer Success & How Service Hub Elevates CS Teams](https://community.hubspot.com/t/demystifying-customer-success-how-service-hub-elevates-cs-teams/53146)
**Author:** [@MGrothe](https://community.hubspot.com/u/MGrothe)\ **Replies:** 2\ **Last updated:** [August 23, 2022, 1:47pm UTC](https://community.hubspot.com/t/demystifying-customer-success-how-service-hub-elevates-cs-teams/53146 "2022-08-23T13:47:25Z")
What is Customer Success (CS)? How is it different than customer service? Whom do success teams report? How do you develop their systems, processes, tech stack, accountability framework, and how do you dare assign quotas… --- ## [Enabling Efficient Marketing with Operations Hub](https://community.hubspot.com/t/enabling-efficient-marketing-with-operations-hub/59040)
**Author:** [@evmwang](https://community.hubspot.com/u/evmwang)\ **Replies:** 0\ **Last updated:** [June 22, 2022, 1:00pm UTC](https://community.hubspot.com/t/enabling-efficient-marketing-with-operations-hub/59040 "2022-06-22T13:00:00Z")
The modern consumer isn’t easy to satisfy. With a neverending list of vendors to choose from, customers expect a completely seamless experience. If your company doesn’t provide it, your competitors will, and you’ll lo… [Next page](https://community.hubspot.com/tag/strategy-how-to/2121.md?match_all_tags=true&page=1&tags%5B%5D=strategy-how-to)