# \#lead-scoring **URL:** https://community.hubspot.com/tag/lead-scoring/2032.md [Latest](https://community.hubspot.com/latest.md) · [Categories](https://community.hubspot.com/categories.md) · [Tags](https://community.hubspot.com/tags.md) --- ## [Make Marketing Events Filterable/Accessible](https://community.hubspot.com/t/make-marketing-events-filterable-accessible/145119)
**Author:** [@Lisa-Hubcap](https://community.hubspot.com/u/Lisa-Hubcap)\ **Replies:** 2\ **Last updated:** [October 20, 2026, 10:37am UTC](https://community.hubspot.com/t/make-marketing-events-filterable-accessible/145119 "2026-10-20T10:37:39Z")
The ability to sort and filter marketing events in tools across HubSpot is limited and requires improvement. For example, we… --- ## [Why Your Leads Go Cold (and 3 Ways to Fix It in HubSpot)](https://community.hubspot.com/t/why-your-leads-go-cold-and-3-ways-to-fix-it-in-hubspot/161896)
**Author:** [@GuillaumeLandel](https://community.hubspot.com/u/GuillaumeLandel)\ **Replies:** 1\ **Last updated:** [October 14, 2026, 11:27am UTC](https://community.hubspot.com/t/why-your-leads-go-cold-and-3-ways-to-fix-it-in-hubspot/161896 "2026-10-14T11:27:01Z")
Leads slipping away? Or not sure where your sales process leaks? Often, the cause is the process. Here are three common gaps … --- ## [Lead Scoring - Knowledge article](https://community.hubspot.com/t/lead-scoring-knowledge-article/150462)
**Author:** [@RDickinson24](https://community.hubspot.com/u/RDickinson24)\ **Replies:** 3\ **Last updated:** [October 13, 2026, 11:18am UTC](https://community.hubspot.com/t/lead-scoring-knowledge-article/150462 "2026-10-13T11:18:49Z")
Hi We are starting to build a lead scoring model from scratch and was wondering if there are any good knowledge articles tha… --- ## [Claude API to Include Leads](https://community.hubspot.com/t/claude-api-to-include-leads/146225)
**Author:** [@CDwyer5](https://community.hubspot.com/u/CDwyer5)\ **Replies:** 6\ **Last updated:** [September 3, 2026, 5:44pm UTC](https://community.hubspot.com/t/claude-api-to-include-leads/146225 "2026-09-03T17:44:27Z")
Hello HubSpot Team, I’m using the HubSpot MCP integration with Claude AI to automate CRM workflows. The integration currentl… --- ## [Deal Scoring Should Also have Alone Fit and Engagement Scoring Option](https://community.hubspot.com/t/deal-scoring-should-also-have-alone-fit-and-engagement-scoring-option/154054)
**Author:** [@WJalal1](https://community.hubspot.com/u/WJalal1)\ **Replies:** 1\ **Last updated:** [July 28, 2026, 11:58am UTC](https://community.hubspot.com/t/deal-scoring-should-also-have-alone-fit-and-engagement-scoring-option/154054 "2026-07-28T11:58:40Z")
Deal Scoring only has combined scoring option. While we know after deal closes, No Email/Call/meeting activity from contacts … --- ## [Lead Scoring: Website Engagement Data Should be Engagement Criteria](https://community.hubspot.com/t/lead-scoring-website-engagement-data-should-be-engagement-criteria/150170)
**Author:** [@IsaKcc](https://community.hubspot.com/u/IsaKcc)\ **Replies:** 0\ **Last updated:** [June 9, 2026, 5:11pm UTC](https://community.hubspot.com/t/lead-scoring-website-engagement-data-should-be-engagement-criteria/150170 "2026-06-09T17:11:29Z")
Hi there, We have set up our first lead score a while ago and continuously adapt it so as to sharpen the bigger picture. What really irritates us is that website engagement data, such as # of page views or # of sessions… --- ## [Enable Decay score while timeframe is set. OR decay workflows that works on lead scoring properties.](https://community.hubspot.com/t/enable-decay-score-while-timeframe-is-set-or-decay-workflows-that-works-on-lead-scoring-properties/149969)
**Author:** [@W](https://community.hubspot.com/u/W)\ **Replies:** 0\ **Last updated:** [June 3, 2026, 10:04am UTC](https://community.hubspot.com/t/enable-decay-score-while-timeframe-is-set-or-decay-workflows-that-works-on-lead-scoring-properties/149969 "2026-06-03T10:04:27Z")
For most leadscoring it is paramount to have a decay, or the score will accumulate and skew reality of current buying signals. Hubspot, unfortunately, does not yet support decaying scores when you set a timeframe for yo… --- ## [Native Support for Lead Object & Lead Labels in Lead Scoring](https://community.hubspot.com/t/native-support-for-lead-object-lead-labels-in-lead-scoring/149257)
**Author:** [@VinceRapp](https://community.hubspot.com/u/VinceRapp)\ **Replies:** 0\ **Last updated:** [May 12, 2026, 8:22am UTC](https://community.hubspot.com/t/native-support-for-lead-object-lead-labels-in-lead-scoring/149257 "2026-05-12T08:22:04Z")
The Problem Currently, the Lead Scoring tool lacks native visibility into the Lead object, specifically Lead Labels. To score a company based on the specific “label” of an associated Lead, I’m forced to build a “bridge” … --- ## [Lead Score Reset Doesn’t Actually Reset — Need True Reset or 0 Floor](https://community.hubspot.com/t/lead-score-reset-doesn-t-actually-reset-need-true-reset-or-0-floor/148688)
**Author:** [@SherMiller13](https://community.hubspot.com/u/SherMiller13)\ **Replies:** 0\ **Last updated:** [April 24, 2026, 12:47pm UTC](https://community.hubspot.com/t/lead-score-reset-doesn-t-actually-reset-need-true-reset-or-0-floor/148688 "2026-04-24T12:47:06Z")
We’ve identified a limitation in HubSpot’s Engagement Score tool that makes it difficult to support common lead lifecycle use cases, specifically lead recycling and re-qualification (e.g., MQL re-engagement). Today, whi… --- ## [Lead Scoring | Improve AND Logic Behavior](https://community.hubspot.com/t/lead-scoring-improve-and-logic-behavior/147950)
**Author:** [@RSevero](https://community.hubspot.com/u/RSevero)\ **Replies:** 1\ **Last updated:** [April 6, 2026, 2:33pm UTC](https://community.hubspot.com/t/lead-scoring-improve-and-logic-behavior/147950 "2026-04-06T14:33:14Z")
I’m reaching out to share a product improvement suggestion for the Lead Scoring feature, specifically around how points are awarded when multiple conditions are connected with AND logic. Current Behavior I’ve noticed t… --- ## [Lead Scoring: Combine Form Submit with Property Value(s)](https://community.hubspot.com/t/lead-scoring-combine-form-submit-with-property-value-s/144563)
**Author:** [@CMistretta](https://community.hubspot.com/u/CMistretta)\ **Replies:** 1\ **Last updated:** [March 30, 2026, 6:00pm UTC](https://community.hubspot.com/t/lead-scoring-combine-form-submit-with-property-value-s/144563 "2026-03-30T18:00:14Z")
In Lead Scoring, I want to be able to further qualifiy a Form Submission event with property values. For example, I only want to score them if they submit a Form and one of the fields on the form is a certain value. Or I… --- ## [Expose contributing scoring activities in Lead Score History per contact](https://community.hubspot.com/t/expose-contributing-scoring-activities-in-lead-score-history-per-contact/147392)
**Author:** [@JamieOoi](https://community.hubspot.com/u/JamieOoi)\ **Replies:** 0\ **Last updated:** [March 18, 2026, 12:17pm UTC](https://community.hubspot.com/t/expose-contributing-scoring-activities-in-lead-score-history-per-contact/147392 "2026-03-18T12:17:01Z")
The current Lead Scoring History setup is not a full audit log of each scoring rule. It does not currently: - Break down each score change into per-rule details - Tag the score change directly with which form, page view… --- ## [Enable various "Properties from an Associated Contact" in Task Object](https://community.hubspot.com/t/enable-various-properties-from-an-associated-contact-in-task-object/147001)
**Author:** [@Lorenzoenns](https://community.hubspot.com/u/Lorenzoenns)\ **Replies:** 0\ **Last updated:** [March 5, 2026, 6:40pm UTC](https://community.hubspot.com/t/enable-various-properties-from-an-associated-contact-in-task-object/147001 "2026-03-05T18:40:04Z")
My team loves to work through tasks from the Task Object page. We would love to be able to include columns for various properties from an associated Contact. Currently, you can only show the associated Contact. Example… --- ## [Lead Scoring Visibility on Lead Records in the Leads Pipeline](https://community.hubspot.com/t/lead-scoring-visibility-on-lead-records-in-the-leads-pipeline/146787)
**Author:** [@AKant](https://community.hubspot.com/u/AKant)\ **Replies:** 0\ **Last updated:** [February 27, 2026, 6:33pm UTC](https://community.hubspot.com/t/lead-scoring-visibility-on-lead-records-in-the-leads-pipeline/146787 "2026-02-27T18:33:49Z")
We would like to request that HubSpot add the ability to display lead scores directly on Lead records in the Leads Pipeline, similar to how deal scores are displayed on Deal cards in the Sales Pipeline. Justification: … --- ## [Add associations to the Lead form](https://community.hubspot.com/t/add-associations-to-the-lead-form/144845)
**Author:** [@FloraN](https://community.hubspot.com/u/FloraN)\ **Replies:** 3\ **Last updated:** [February 9, 2026, 3:57am UTC](https://community.hubspot.com/t/add-associations-to-the-lead-form/144845 "2026-02-09T03:57:32Z")
Hello ! I am trying to edit my Lead creation form, in order to add associations directly in the creation form. I go to “Edit lead form” and the “Associations” In associations, they tell me “Enable associations for Lea… --- ## [Leadscoring](https://community.hubspot.com/t/leadscoring/145796)
**Author:** [@JChandrasegar](https://community.hubspot.com/u/JChandrasegar)\ **Replies:** 0\ **Last updated:** [February 4, 2026, 7:53am UTC](https://community.hubspot.com/t/leadscoring/145796 "2026-02-04T07:53:12Z")
Hello, It’s about the topic of new lead scoring in HubSpot: I would like to see the following criterion implemented in the new scoring: Person XY has opened a certain email + has clicked on link XY. Currently there is on… --- ## [Lead Object Design \> Deals](https://community.hubspot.com/t/lead-object-design-deals/145666)
**Author:** [@ej24](https://community.hubspot.com/u/ej24)\ **Replies:** 0\ **Last updated:** [February 1, 2026, 10:23pm UTC](https://community.hubspot.com/t/lead-object-design-deals/145666 "2026-02-01T22:23:57Z")
We are currently using the Leads object to capture early-stage opportunities that are not yet qualified enough to be created as Deals. While this works conceptually, we are finding the current Lead record layout quite li… --- ## [Lead Scoring Based on Specific Email Link Clicks](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807)
**Author:** [@SPerkins98](https://community.hubspot.com/u/SPerkins98)\ **Replies:** 3\ **Last updated:** [January 8, 2026, 6:39pm UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807 "2026-01-08T18:39:36Z")
I’m setting up a custom lead scoring model and would like to award points when a contact clicks a specific link in a marketing email — for example, if they click on a case study link (URL contains “case-study”), they sho… --- ## [New Lead Scoring Tool - Surplus and Decay](https://community.hubspot.com/t/new-lead-scoring-tool-surplus-and-decay/142150)
**Author:** [@LeonardoDVinci](https://community.hubspot.com/u/LeonardoDVinci)\ **Replies:** 1\ **Last updated:** [December 18, 2025, 4:36am UTC](https://community.hubspot.com/t/new-lead-scoring-tool-surplus-and-decay/142150 "2025-12-18T04:36:45Z")
According to Breeze, once the limit is reached, any succeeding point will not be accounted for - so by the time the decays are applied, rather than considering the points from more recent events that just happened to go … --- ## [Automatically Show "Recent Activities" that happened BEFORE the lead's creation on Lead Records](https://community.hubspot.com/t/automatically-show-recent-activities-that-happened-before-the-leads-creation-on-lead-records/143774)
**Author:** [@FSteffens](https://community.hubspot.com/u/FSteffens)\ **Replies:** 0\ **Last updated:** [December 8, 2025, 8:15am UTC](https://community.hubspot.com/t/automatically-show-recent-activities-that-happened-before-the-leads-creation-on-lead-records/143774 "2025-12-08T08:15:23Z")
Currently, lead records do not display emails or activities that occurred before the lead was created. Usually the first communication is critical for proper lead qualification. Suggestion: When a lead is associated wit… --- ## [Lead Engagement Score: Making it actionable](https://community.hubspot.com/t/lead-engagement-score-making-it-actionable/143760)
**Author:** [@alexagatiss](https://community.hubspot.com/u/alexagatiss)\ **Replies:** 2\ **Last updated:** [December 6, 2025, 6:27am UTC](https://community.hubspot.com/t/lead-engagement-score-making-it-actionable/143760 "2025-12-06T06:27:30Z")
Hi guys, how do I make lead engagement score actionable? I set it up so there is now a visible score. However, I want reps to be notified and be able to see when someone reaches a certain score threshold. This seems like… --- ## [Lead scoring - Customizable event names for Scoring history purposes](https://community.hubspot.com/t/lead-scoring-customizable-event-names-for-scoring-history-purposes/143638)
**Author:** [@AlexBril](https://community.hubspot.com/u/AlexBril)\ **Replies:** 0\ **Last updated:** [December 3, 2025, 3:03pm UTC](https://community.hubspot.com/t/lead-scoring-customizable-event-names-for-scoring-history-purposes/143638 "2025-12-03T15:03:38Z")
In addition to getting the Lead Score functionality to the next level and make it more insightful I think the event details (when clicking ‘See score calculations’ \> ‘Scoring history’) needs an update. It now shows a de… --- ## ['lead score' card isn't available for viewing on the lead record](https://community.hubspot.com/t/lead-score-card-isnt-available-for-viewing-on-the-lead-record/143454)
**Author:** [@MHerrick](https://community.hubspot.com/u/MHerrick)\ **Replies:** 0\ **Last updated:** [November 28, 2025, 3:22am UTC](https://community.hubspot.com/t/lead-score-card-isnt-available-for-viewing-on-the-lead-record/143454 "2025-11-28T03:22:41Z")
We are currently unable to add the lead score card details onto the lead record, it’s only available from the contact record view. This means we are needing to swap views from lead to contact - seemingly counter intuitiv… --- ## [Lead Score API](https://community.hubspot.com/t/lead-score-api/143224)
**Author:** [@rrsbrg](https://community.hubspot.com/u/rrsbrg)\ **Replies:** 0\ **Last updated:** [November 23, 2025, 9:55am UTC](https://community.hubspot.com/t/lead-score-api/143224 "2025-11-23T09:55:41Z")
The current HubSpot Lead Scoring mechanism lacks an API to expose the detailed logic behind a contact’s score. This opacity, which includes score adjustments (add/subtract), decay events, and the specific rules triggered… --- ## [Delete Mandatory Lead Score Properties / Opt-out of Mandatory Property Creation](https://community.hubspot.com/t/delete-mandatory-lead-score-properties-opt-out-of-mandatory-property-creation/143108)
**Author:** [@user001](https://community.hubspot.com/u/user001)\ **Replies:** 0\ **Last updated:** [November 20, 2025, 2:57pm UTC](https://community.hubspot.com/t/delete-mandatory-lead-score-properties-opt-out-of-mandatory-property-creation/143108 "2025-11-20T14:57:11Z")
When creating combined scores in HubSpot, Hubspot will auto-create contact properties: fit score, engagement score, combined scored and threshold score and the user is without the option to just pick the one score they w… --- ## [Add Lead Score Reports to Dashboards + Heat Maps 📊](https://community.hubspot.com/t/add-lead-score-reports-to-dashboards-heat-maps/139950)
**Author:** [@WCloos0](https://community.hubspot.com/u/WCloos0)\ **Replies:** 1\ **Last updated:** [November 20, 2025, 11:38am UTC](https://community.hubspot.com/t/add-lead-score-reports-to-dashboards-heat-maps/139950 "2025-11-20T11:38:44Z")
With the addition of the new lead scoring tool we get a nice visualization that you can’t re-create in a custom report. 1. It would be nice to be able to add the Matrix to a marketing dashboard with the name of the scor… --- ## [Rename Lead Score Properties](https://community.hubspot.com/t/rename-lead-score-properties/141333)
**Author:** [@ambehring0](https://community.hubspot.com/u/ambehring0)\ **Replies:** 2\ **Last updated:** [November 5, 2025, 9:08pm UTC](https://community.hubspot.com/t/rename-lead-score-properties/141333 "2025-11-05T21:08:50Z")
When creating a lead score in the newer builder, it wasn’t clear that we needed to set a name at the top of the screen. We clicked Save and launched -- and now the score properties are all named things like “Fit Score (1… --- ## [Lead scoring-How to score every registration](https://community.hubspot.com/t/lead-scoring-how-to-score-every-registration/141352)
**Author:** [@JBroqua](https://community.hubspot.com/u/JBroqua)\ **Replies:** 3\ **Last updated:** [October 21, 2025, 10:04am UTC](https://community.hubspot.com/t/lead-scoring-how-to-score-every-registration/141352 "2025-10-21T10:04:26Z")
Hello, Here how we work: every webinar registration form are gathered in a list. This list is used in the lead scoring. the … --- ## [AI Agent to Analyze Contact Personality and Auto-Assign MBTI to CRM Properties](https://community.hubspot.com/t/ai-agent-to-analyze-contact-personality-and-auto-assign-mbti-to-crm-properties/141346)
**Author:** [@HARU-RURURU](https://community.hubspot.com/u/HARU-RURURU)\ **Replies:** 0\ **Last updated:** [October 21, 2025, 7:12am UTC](https://community.hubspot.com/t/ai-agent-to-analyze-contact-personality-and-auto-assign-mbti-to-crm-properties/141346 "2025-10-21T07:12:02Z")
I would like to propose the development of an AI agent within HubSpot that can analyze a contact’s personality type—such as MBTI—based on their activity history (e.g., calls, emails, frequency and tone of communication),… --- ## [Point decay with lists](https://community.hubspot.com/t/point-decay-with-lists/141214)
**Author:** [@MAlt2020](https://community.hubspot.com/u/MAlt2020)\ **Replies:** 1\ **Last updated:** [October 17, 2025, 9:03am UTC](https://community.hubspot.com/t/point-decay-with-lists/141214 "2025-10-17T09:03:53Z")
I’m using lists as a filter criteria for my lead scoring tool. When a contact leaves a list, does that then lead to a decrease in points? In the example below, when the contact leaves the list “Lead Score: 2x Forms subm… [Next page](https://community.hubspot.com/tag/lead-scoring/2032.md?match_all_tags=true&page=1&tags%5B%5D=lead-scoring)