Thanks for sharing the new Content Marketing study guide. The course looks great - can't wait to get certified and share the opportunity with my stud...Lire la suite

Piloted this certification in one of my public relations/strategic communication courses this past semester. Offered it as an extra credit assignment...Lire la suite

I'm eager to check out the new certification course and incorporate it into my college course offerings! I was going to undergo it myself this summer...Lire la suite

Hi! My name is Jennie Donohue, and I'm a senior professional lecturer and director of the public relations curriculum at UMass Amherst. I teach publi...Lire la suite