The metrics that matter the most is social media metrics, such as measuring reach, impressions, and engagements. This is because all of the content I...read more
Joy Chen is an ex-teacher turned marketer. She seeks to help brands increase their reach and engagement through data-driven decision making and strat...read more
The last marketing video I remember watching that was memorable was a Happy Egg ad on Instagram by the smelly.lunchbox.
What made it memorable wa...read more
For the next piece of content (specifically Instagram reels), I could repurpose it into: - a Youtube short or Tiktok upload - a Substack blog post wi...read more
Working title: Top 5 Local Foods to Try in Taiwan Alternative titles include: 1. Ungatekeeping Taiwanese foods: 5 Must Try Dishes 2. 5 Taiwanese Dis...read more