The most important metrics for my business are Cost Per Acquisition (CPA) and Close Rate. CPA helps me understand how efficiently I’m turning spe...read more
The most effective promotional channel for my business is Instagram. It allows me to visually showcase products, engage directly with my audience...read more
Okta is a digital marketing learner with a passion for content creation and social media strategy. She enjoys helping brands communicate their value...read more
What’s your creative process? When designing a digital product, my creative process starts with user research. I look at reviews, competitor a...read more
I'm currently learning about content marketing and would like to understand how professionals evaluate the effectiveness of a campaign beyond just likes and shares. What metrics or tools do you use?