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LMcRae
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Member since ‎Jun 16, 2025
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Laura McRae

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LMcRae
Member
June 19, 2025
Reply to Which metrics matter most to your business?
The metrics that matter most to our business are engagement rate, conversion rate, and assisted conversion rate. Engagement rate helps us under...read more
LMcRae
Member
June 19, 2025
Reply to What's your business's most effective promotion channel?
Our most effective promotion channel is email marketing, specifically targeted member email campaigns. Email allows us to deliver personalized, re...read more
LMcRae
Member
June 19, 2025
Reply to What's your guest blog author bio?
Laura McRae is a strategic marketing and finance professional with over 20 years of experience helping mission-driven organizations grow through sma...read more
LMcRae
Member
June 19, 2025
Reply to What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I remember watching was a campaign from Nike featuring athletes overcoming personal and physical adversity. What made it ...read more
LMcRae
Member
June 18, 2025
Reply to How can you extend the value of your next piece of content?
To maximize the value of my next piece of content, I plan to repurpose a blog post into multiple formats across various channels. For example, if I w...read more
LMcRae
Member
June 17, 2025
Reply to Write a working title for your next blog post
Working Title: "How Credit Unions Can Empower Members to 'Own Their Tomorrow' Through Financial Literacy" Extra Credit – 5 Alternative Titles...read more
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