I ran an A/B test on email subject lines for a personal finance app campaign. A: “Take Control of Your Finances Today” B: “You’re Missing Out on Fr...read more
I believe buyer personas should be audited at least once a year to ensure they remain accurate and relevant. However, if there are major industry shi...read more
One of my favorite AI tools is ChatGPT for content creation and brainstorming. Reason Helps generate engaging marketing copy quickly. Assists...read more
we’re experimenting with the Time Decay attribution model to measure the impact of our marketing efforts. Reason: We focus on nurturing leads ov...read more
The Most Challenging Step in Behavioral Marketing & Customer Segmentation For me, the most challenging step is analyzing and reporting how pe...read more
"Increase organic traffic to our blog by 20% within the next three months by repurposing high-performing articles into LinkedIn posts, short-form vid...read more