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stvn
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Steven A. Rodriguez

Creative. Explorer. Futurist.

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Champion on July 11, 2021
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more
168 upvotes
479 Replies
Member
April 16, 2023
A buyer's journey for a person looking to subscribe to a virtual assistant service provider: Awareness Stage: High Achiever Jennie, a 32-year-o...read more
Champion on July 11, 2021
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
148 upvotes
560 Replies
Member
April 16, 2023
Our basic persona are mid-career professionals (5+ years) that have side hustles they want to formalize. We'll need to help bake that out a bit more....read more
Champion on July 11, 2021
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more
163 upvotes
718 Replies
Member
April 16, 2023
O: Launch ExO Solutions Product Portfolio - KR: Develop 3 ExO-specific Product Offerings - KR: Develop a Sales Enablement Process - KR: Go-Live/Launc...read more
Champion on July 11, 2021
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
198 upvotes
867 Replies
Member
April 16, 2023
My company's purpose is driving innovation for a better future.
Champion on July 11, 2021
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywhee read more
255 upvotes
790 Replies
Member
April 16, 2023
I'm part of a small startup working in the temp staffing and education space, and there are few funnels we aim to keep track of. There are funnels i...read more
Champion on June 29, 2021
One of the best ways to learn inbound is by implementing strategies and sharing ideas with other professionals, just like you. That’s why we’re so excited to create this community of inbound professionals to learn and grow better together! To get read more
209 upvotes
3240 Replies
Member
April 16, 2023
Hello everyone! I'm a RevOps contractor, working in the profit and non-profit space. A few projects what have inspired, like a business development p...read more
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