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jb20
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Member since ‎Sep 18, 2024
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James Bollen

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jb20
Member
September 24, 2024
Reply to What’s an A/B test you’ve performed that surprised you and why?
For my Substack newsletter, an email writing platform for writers, I A/B tested the best days and times to schedule an email to reach my audience. I ...read more
jb20
Member
September 18, 2024
Reply to What segments have you created that have led to greater engagement?
I segment based on the open rate rate for my newsletter on an email newsletter app for writers. I gauge my subscribers' interest based on each subscr...read more
jb20
Member
September 18, 2024
Reply to What's an example of a buyer persona with corresponding buyer's journey?
My example is a buyer who is looking into email marketing certification courses. Awareness Stage: I'm looking for email marketing certifications...read more
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