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ericanickerson
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Member since ‎Aug 21, 2024
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Erica Nickerson

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ericanickerson
Member
September 06, 2024
Reply to What's your company's purpose?
As a purpose driven company ((GOOD CLEAN LOVE)), social responsibility and environmental stewardship are at the forefront of our business practices. ...read more
ericanickerson
Member
September 06, 2024
Reply to What funnels exist in your flywheel?
welcome funnel loyalty funnel retention funnel promoter/influencer funnel
ericanickerson
Member
August 26, 2024
Reply to What’s an A/B test you’ve performed that surprised you and why?
The most interesting A/B test I've ran recently has actually been around time sends not content. We have been using smart sending times (times that a...read more
ericanickerson
Member
August 21, 2024
Reply to What segments have you created that have led to greater engagement?
We segment our email campaigns in a variety of ways. Through previous purchasers, lapsed purchasers, engagement and new customers coming into the ema...read more
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