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YHernandezpm1
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Member since ‎Aug 17, 2024
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Yanira Hernandez

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YHernandezpm1
Member
April 03, 2025
Reply to Which attribution model works best for your business?
Regarding attribution, was not really implemented but can be said that it was linear attribution model because every touchpoint of our beneficiaries ...read more
YHernandezpm1
Member
September 19, 2024
Reply to Which of the five fundamental steps is most challenging for you?
In our case, the most challenging is implementing tracking, due to the costs of using a cutting-edge tool, then because tracking ownership belongs to...read more
YHernandezpm1
Member
August 26, 2024
Reply to What’s an example of an effective content distribution goal?
Within the content, an example is to increase program awareness and enrollment of 100 new beneficiaries through social media and email outreach withi...read more
YHernandezpm1
Member
August 19, 2024
Reply to What content ideas do you have for your buyer’s journey?
We have used social media posting, infographics and how-to-videos for awareness stage. At consideration stage, live webinars and testimonials; and fo...read more
YHernandezpm1
Member
August 18, 2024
Reply to Which research methods have helped you curate your buyer persona?
What we have used are interviews, surveys, observation and listening - not necessarily of social media, and internal data analysis.
YHernandezpm1
Member
August 17, 2024
Reply to New to the Inbound Study Group? Introduce yourself here ‌⬇️‌
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