A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more

Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more

After you've found a lead, connected with them, and uncovered their needs, it's time for the big performance: Your sales presentation. How do you get yourself ready? Share your technique in the comments below! *To learn more about this, ch read more

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below! *To learn more about this, check out the Prioritiz read more