You’ve clarified your vision and done your research but you’re still not quite 100% ready to share it with your team. See some of the methods professionals like you have used to check if their goals are achievable, and maybe share your goals and se read more

Hey there! Welcome to the Sales Enablement Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please r read more

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more

Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more

Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t read more

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci read more