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OliviaLily
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Olivia Molton

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chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
68 upvotes
564 Replies
OliviaLily
Participant
September 21, 2024
I think the analysis part would perhaps be the hardest in my case, as my maths skills are lacking and I find numbers overwhelming sometimes. As for t...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
116 upvotes
659 Replies
OliviaLily
Participant
September 21, 2024
Awareness - short-form videos Consideration - blog posts and podcasts Decision - videos and free trial or demonstration
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Discussion Content distribution Content Marketing Inbound Marketing
89 upvotes
524 Replies
OliviaLily
Participant
June 11, 2024
Goal: Spread awareness of brand message with social media S - create educational social media posts M - aim for 100 new followers in two mo...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
116 upvotes
659 Replies
OliviaLily
Participant
September 21, 2024
Awareness - short-form videos Consideration - blog posts and podcasts Decision - videos and free trial or demonstration
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