Learning about attribution models has given me a different perspective on designing my website traffic strategy and getting prospects to click on a C...read more
The biggest challenge for me is defining the interactions I want to track. However, once I have clarity about the purpose of the marketing campaign a...read more
One of my distribution channels is YouTube, and my primary goal is to increase the number of subscribers I have on it. I want to reach buyers in thei...read more
My favorite content format is video, as I enjoy having a conversation with the audience. My second favorite is audio (podcast), and writing blogs is ...read more
The methods I find most valuable for creating the buyer persona are interviewing and social media listening. I like the interview process because it ...read more