As the Technical Marketing Team Lead in Asia Pacific for Salted Stone I spend most of my days diving into HubSpot, trying my best to wrangle every ounce of value I can for my clients. A passion for data analysis, has grown into a love for using behavioural data to understand all the digital touchpoints and conversations users have with a brand; from website interactions, through to chatbot conversations, social interactions and email engagement. The skills I have learnt have provided me with the opportunity to really leverage all the features HubSpot provides for capturing, understanding and acting on data, across all digital channels. At Salted Stone we think we are (probably) the world's best HubSpot agency, and we work with our clients to prove it. We fuel business growth. We drive and nurture leads. We craft, reimagine and (re)launch brands. We generate content that converts. Our creative is truly inspired. In essence, we provide end-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges.