Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more

Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year. read more

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci read more

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how read more

A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a we read more