By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough. Keepin read more

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more

Hey there! Welcome to the HubSpot Marketing Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please read more

Consider this: How have search engines evolved? They’ve come a long way over the past decade. But today Google reigns supreme, processing millions of search requests per minute . That’s a lot of people looking for information and answ read more

One of the best ways to learn content marketing is by implementing strategies and sharing ideas with other marketers, just like you. That’s why we’re so excited to create this community of content marketers to learn and grow better together! To g read more

One of the best ways to learn content marketing is by implementing strategies and sharing ideas with other marketers, just like you. That’s why we’re so excited to create this community of content marketers to learn and grow better together! To g read more