The classic workflow is a welcome email. Contacts either a)subscribe or b) make a purchase, you automate an email to establish brand loyalty and set ...read more

My favorite example of a form is Howler Brothers. Simple and instant access to the content I want.

Some CRMs charge you based on number of contacts in your CRM. For the most efficient use, you should be auditing data every quarter. Hardbounces...read more

Best practice would be to review yearly to ensure that the persona allign with the next fiscal years objectives. Aligned personas will help move mark...read more