One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more