Jon Westover

I help marketing teams at B2B software companies build the foundation to deliver: 1) A world-class customer experience that leads to sales. 2) Confidence in reporting to make strategic decisions. 3) Ensure leads aren't lost to a leaky funnel. Over the last 8 years I've helped companies implement Marketing Operations that have led to a 6X increase in product engagement and over $3.2M in sales. During that time I’ve realized the key that separates good marketing operations from bad operations comes down to 2 things: 1. Communication with other team members 2. Relentlessly Simplifying If you don’t constantly do those two things you will not achieve any kind of meaningful results. Lead Scoring, GDPR, Email Nurtures, PLG, ABM, Reporting, Attribution they all rely on other team members and processes. I help companies translate those business processes into repeatable operational processes. You can learn more about how we do it at: https://www.voltagemarketinggroup.com/marketing-operations