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AMc33
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Member since ‎Jan 21, 2024
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Alison McLeod

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AMc33
Member
September 06, 2024
Reply to What's your #1 content strategy tip?
I would first start with a detailed inventory of what you're currently doing. Compare that with what you know about your customers--what they want an...read more
AMc33
Member
September 06, 2024
Reply to Which metrics matter most to your business?
We rely heavily on email campaigns so open rate and click rate are the two metrics I work with the most. Web traffic would be the next one, I think. ...read more
AMc33
Member
September 06, 2024
Reply to What's your business's most effective promotion channel?
Email is our most used and most successful channel.
AMc33
Member
September 05, 2024
Reply to What's a SMART goal you're working towards?
One of my SMART goals is reaching a specific number (not going to drop the actual number here) of sign ups for a program I support by the end of this...read more
AMc33
Member
January 22, 2024
Reply to Storytelling framework in action
Brand: Delta Airlines Audience: travelers who are using air travel for personal or business trips Challenge: They're helping their audience by offe...read more
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