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DMelograna
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Member since ‎Jan 17, 2024
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Dina Melograna

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chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
68 upvotes
562 Replies
DMelograna
Member
February 24, 2024
Sometimes, simply defining the interactions to track is the most difficult of this process. Other times, it's other issues.
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
116 upvotes
654 Replies
DMelograna
Member
February 07, 2024
I love the idea of informational blogs, as this can include links to video content, infographics, links to podccasts, audiobooks, quizzes, and free t...read more
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