I like to A/B test subject lines on a percentage of the list before sneding the rest. This way you have a better idea of what subjects will convert b...read more
We closely monitor engagement and deliverability with each campaign. Based on engagement at 3, 6, 9 and and 12 months, we take different actions to t...read more
I think an annual review should be standard, but quarterly monitoring of campaign effectiveness and other marketing efforts may dictate reviewing the...read more