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trailblazer
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Member since ‎Dec 6, 2023
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Derek Little

Certified in Copywriting and SEO, I'm a technology specialist. I’ve worked with companies of all sizes and have been developing and managing content creation and content marketing solutions remotely from my home office for 10+ years. I'm also experienced at managing a team of content freelancers, so I can go from being a freelancer to a full-service content marketing agency at the drop of a hat.

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Champion on April 20, 2021
What's your #1 content strategy tip?
We believe knowledge and ideas should be shared often. That's how we, together, transform the way the world does business. Now that you've learned how to create a content strategy, what advice would you give to someone looking to get started? read more
Reply Discussion
42 upvotes
221 Replies
trailblazer
Contributor
December 16, 2023
Set Business goals > Marketing goals > Content marketing stategy > Content plan > Recalibrate constantly
kara_susvilla on July 11, 2021
Which metrics matter most to your business?
To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and read more
Reply Discussion
117 upvotes
759 Replies
trailblazer
Contributor
December 10, 2023
Website traffic and social media - mostly social media because that's where most of the activity is taking place.
kara_susvilla on July 11, 2021
What's your business's most effective promotion channel?
A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promoti read more
Reply Discussion
126 upvotes
925 Replies
trailblazer
Contributor
December 10, 2023
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CoreyChristian on June 29, 2021
What’s the last marketing video you remember watching and what made it memorable?
A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the bel read more
Reply Discussion Video Marketing
307 upvotes
1966 Replies
trailblazer
Contributor
December 10, 2023
Last video was How to use video throughout the inbound methodology. Haven't taken action yet.
kara_susvilla on July 11, 2021
How can you extend the value of your next piece of content?
It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below. *To learn more about this, check out the Exten read more
Reply Discussion
141 upvotes
1206 Replies
trailblazer
Contributor
December 10, 2023
I repurpose my podcast interviews into video shorts.
kara_susvilla on July 11, 2021
Write a working title for your next blog post
A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l read more
Reply Discussion
438 upvotes
3755 Replies
trailblazer
Contributor
December 10, 2023
Before writing titles, I like to create a description for each blog in advance. Blog Description: "Visitor Journey Mapping is an important proces...read more
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