Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more

Hi, my name is Ifeanyichukwu and I am so excited to be a part of this amazing community. I just began my courses with hubspot academy as a means to increase my knowledge of marketing and advance in my career. I can't wait to be an integral part of t read more