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IPaunov
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Member since ‎Nov 15, 2023
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Ivan Paunov

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mbarba on February 24, 2022
Introduce Yourself!
Hey there! I’m Mary Barba, HubSpot Academy’s revenue operations (RevOps) professor. Welcome to the Data Management & Reporting Study Group! One of the best ways to learnData Management & Reporting is by implementi read more
Reply Discussion
69 upvotes
929 Replies
IPaunov
Participant
February 29, 2024
Hello Everyone, My name is Ivan and I'm currently starting my own agency business. I'm mostly focused on Inbound, Performance and Direct marketi...read more
JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
58 upvotes
359 Replies
IPaunov
Participant
December 15, 2023
We're currently using Data Driven attribution model on GA4 in order to evaluate the wieght of each marketing cannel. We're still counting on Google a...read more
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
67 upvotes
555 Replies
IPaunov
Participant
December 01, 2023
I'm currently in charge of managing a home/handyman services website that is operating on a local level. Below, I'm applying some insights into th...read more
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Discussion Content distribution Content Marketing Inbound Marketing
89 upvotes
508 Replies
IPaunov
Participant
November 30, 2023
S I would like to increase the number of conversions comming from organic traffic on our website by updating and improving the main content on our ...read more
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