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astevankova
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Member since ‎Nov 8, 2023
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Andrea Stevankova

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Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
Reply Discussion
104 upvotes
448 Replies
astevankova
Member
November 08, 2023
ROI againts fully automated emails and customer journey - in the long run would help cut company costs and increase revenue
chrlee on August 08, 2023
What’s an A/B test you’ve performed that surprised you and why?
Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?
Reply Discussion analytics Email Marketing testing
27 upvotes
295 Replies
astevankova
Member
November 08, 2023
Worked for an marketing agency that managed department store's marketing and also store points cards. If customers earned enough points within a yea...read more
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