Member since ‎Sep 28, 2023
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Clifford Lobo

A full funnel digital B2B marketer based in Toronto, Canada with 16+ years of experience in building, leading, and executing laser focused campaigns for demand and lead generation within a month. Using the latest agile techniques and tools for marketers to help find targeted companies, promoting the right content by using the right channel, I’ve steered the organizations marketing and sales initiatives at 2x speed to generate double digit growth for sales pipeline and business revenues.


mbarba on February 16, 2022
Many executives under-appreciate the work operations leaders perform. How do you communicate the value of your work and get buy-in from company leaders on your proposals? Share a story or technique in the comments b read more
April 18, 2024
I usually avoid long prose as executives today are busy and won’t read everything. Instead, small statements and graphical charts are used more
mbarba on February 16, 2022
You've probably heard it said a million times that data-driven decisions are the best decisions. However, creating and keeping good data isn’t always an easy thing to come by. There are three main areas you need to invest in read more
April 16, 2024
The three steps or pillars of systems management (process, data and technology) can be best defined as a collaborative support mechanism towards more
KyleJepson on July 11, 2021
Sales processes vary a lot from industry to industry and even team to team. Do you have a long sales cycle with lots of steps, or is your sales process simple and transactional? Maybe it's somewhere in between. Share the number of steps in your pro read more
149 Replies
March 24, 2024
In most of the organizations I've worked for, there are on average seven stages in the pipeline from the initial pipeline gathering stage to the more
JonPayne on June 29, 2021
Not all of us have access to a complete data set to be able to calculate our conversion rates to set an SLA between marketing and sales. Join the discussion to get advice on how to create your SLA based on industry estimates. *To learn mor read more
March 22, 2024
Without a clear conversion rate or ratios, starting with estimates can be difficult. Consider these stages: Website visitors to qualified leads, more
mbarba on February 16, 2022
Revenue Operations, or RevOps, is integral to taking an inbound approach to business and speeding up your company’s flywheel. Why are those important? Let’s define terms first: Inbound is a method of attracting, e read more
March 18, 2024
Here’s a situation that cascaded the effects of both force and friction in gaining value during our customer onboarding stage. The company in more
roisinkirby on October 20, 2016
Welcome to the HubSpot Community! For a full list of current members of the Community team, check out Who's who on the HubSpot Community . This community has been designed for YOU the HubSpot customer to ask questions, find answers and e read more
3011 Replies
March 16, 2024
Hello Community Members. My name is Clifford Lobo and I possess over 14 years of experience slaying goals across various industries and more
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