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CLobo1
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Member since ‎Sep 28, 2023
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Clifford Lobo

A full funnel digital B2B marketer based in Toronto, Canada with 16+ years of experience in building, leading, and executing laser focused campaigns for demand and lead generation within a month. Using the latest agile techniques and tools for marketers to help find targeted companies, promoting the right content by using the right channel, I’ve steered the organizations marketing and sales initiatives at 2x speed to generate double digit growth for sales pipeline and business revenues.

Activity

mbarba on February 24, 2022
How do you structure your RevOps team?
HubSpot Executive Chairman Brian Halligan wrote in a social post that for the year 2009, your product needed to be ten times better than your competition in order to succeed. As of 2019, however, your customer experience needs to be read more
Reply Discussion Revenue Operations Certification
8 upvotes
25 Replies
CLobo1
Contributor
April 23, 2024
Many organizations are enabling or restructuring the hierarchies to bring in a Revenue Operations department that can work in conjunction or a step u...read more
mbarba on February 16, 2022
How do you communicate with company leaders?
Many executives under-appreciate the work operations leaders perform. How do you communicate the value of your work and get buy-in from company leaders on your proposals? Share a story or technique in the comments b read more
Reply Discussion Revenue Operations Certification
7 upvotes
33 Replies
CLobo1
Contributor
April 18, 2024
I usually avoid long prose as executives today are busy and won’t read everything. Instead, small statements and graphical charts are used wheree...read more
mbarba on February 16, 2022
How do YOU define process definition, data governance, and tech stack management?
You've probably heard it said a million times that data-driven decisions are the best decisions. However, creating and keeping good data isn’t always an easy thing to come by. There are three main areas you need to invest in read more
Reply Discussion Revenue Operations Certification
9 upvotes
47 Replies
CLobo1
Contributor
April 16, 2024
The three steps or pillars of systems management (process, data and technology) can be best defined as a collaborative support mechanism towards meet...read more
KyleJepson on July 11, 2021
How many stages are in your sales process?
Sales processes vary a lot from industry to industry and even team to team. Do you have a long sales cycle with lots of steps, or is your sales process simple and transactional? Maybe it's somewhere in between. Share the number of steps in your pro read more
Reply Discussion
38 upvotes
170 Replies
CLobo1
Contributor
March 24, 2024
In most of the organizations I've worked for, there are on average seven stages in the pipeline from the initial pipeline gathering stage to the fina...read more
JonPayne on June 29, 2021
How do I create an SLA when I don’t know conversion rates?
Not all of us have access to a complete data set to be able to calculate our conversion rates to set an SLA between marketing and sales. Join the discussion to get advice on how to create your SLA based on industry estimates. *To learn mor read more
Reply Discussion Service-Level Agreements
26 upvotes
75 Replies
CLobo1
Contributor
March 22, 2024
Without a clear conversion rate or ratios, starting with estimates can be difficult. Consider these stages: Website visitors to qualified leads, lead...read more
mbarba on February 16, 2022
When have you seen force or friction impact a company’s ability to grow?
Revenue Operations, or RevOps, is integral to taking an inbound approach to business and speeding up your company’s flywheel. Why are those important? Let’s define terms first: Inbound is a method of attracting, e read more
Reply Discussion Revenue Operations Certification
17 upvotes
115 Replies
CLobo1
Contributor
March 18, 2024
Here’s a situation that cascaded the effects of both force and friction in gaining value during our customer onboarding stage. The company in referen...read more
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