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CLobo1
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Member since ‎Sep 28, 2023
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Clifford Lobo

A full funnel digital B2B marketer based in Toronto, Canada with 16+ years of experience in building, leading, and executing laser focused campaigns for demand and lead generation within a month. Using the latest agile techniques and tools for marketers to help find targeted companies, promoting the right content by using the right channel, I’ve steered the organizations marketing and sales initiatives at 2x speed to generate double digit growth for sales pipeline and business revenues.

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CLobo1
Contributor
April 23, 2024
Reply to How do you structure your RevOps team?
Many organizations are enabling or restructuring the hierarchies to bring in a Revenue Operations department that can work in conjunction or a step u...read more
CLobo1
Contributor
April 18, 2024
Reply to How do you communicate with company leaders?
I usually avoid long prose as executives today are busy and won’t read everything. Instead, small statements and graphical charts are used wheree...read more
CLobo1
Contributor
April 16, 2024
Reply to How do YOU define process definition, data governance, and tech stack management?
The three steps or pillars of systems management (process, data and technology) can be best defined as a collaborative support mechanism towards meet...read more
CLobo1
Contributor
March 24, 2024
Reply to How many stages are in your sales process?
In most of the organizations I've worked for, there are on average seven stages in the pipeline from the initial pipeline gathering stage to the fina...read more
CLobo1
Contributor
March 22, 2024
Reply to How do I create an SLA when I don’t know conversion rates?
Without a clear conversion rate or ratios, starting with estimates can be difficult. Consider these stages: Website visitors to qualified leads, lead...read more
CLobo1
Contributor
March 18, 2024
Reply to When have you seen force or friction impact a company’s ability to grow?
Here’s a situation that cascaded the effects of both force and friction in gaining value during our customer onboarding stage. The company in referen...read more
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